Application of The UTAUT Model In Determining Behavioral Intentions To Use Shopee Paylater
DOI:
https://doi.org/10.59141/jrssem.v4i6.774Keywords:
performance expectations;, effort expectancy;, shopeepay later;, behavioral intentionsAbstract
In the era of digitalization, it is increasingly facilitated by the existence of several e-commerce services that provide electronic money services as a tool for conducting transactions, in addition to cellular payments there are also those that result in paylater, both of which aim to make it easier for the public to use the new features provided by each e-commerce platform trade. Shopeepay Later is present as a form of non-cash electronic money transactions that can help the public make transactions easier. This study aims to find out what factors make someone have the intention of using Shopeepay Later. This study uses a survey method conducted by distributing questionnaires through Google Forms to collect data. The method used is purposive sampling with certain criteria. The number of samples in this study were 214 respondents with the criteria of respondents being shopee application users aged 18 years and over and not using shopeepay later. The study used the UTAUT model with multiple linear regression analysis. The results of this study indicate that performance expectancy and the social influence on the intention to use shopeepay later. Meanwhile, effort expectancy and facilitating condition have no effect on behavioral intentions to use shopeepay later.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Linofal Fakhrin, Yulia A. Widyaningsih

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.