Entrepreneurial Orientation and Firm Performance among Automotive Parts Retail Firms in Zimbabwe: The Roles of Innovation Capability and Market Turbulence

Authors

  • Dominic Sadaraki Universitas Indonesia
  • Muthia Pramesti Universitas Indonesia

DOI:

https://doi.org/10.59141/jrssem.v5i12.1547

Keywords:

Entrepreneurial Orientation, Innovation Capability, Market Turbulence, Firm Performance, MSMEs, Zimbabwe

Abstract

The study aimed to investigate how entrepreneurial orientation influences the performance of Micro, Small, and Medium Enterprises (MSMEs) among automotive parts retail firms, while considering the roles of innovation capability and market turbulence. The study employed a quantitative cross-sectional design, with data collected from 204 MSME owners and managers who had at least three years of business experience. Data were obtained through an online structured questionnaire using purposive sampling and analyzed using the Statistical Package for the Social Sciences (SPSS) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The Resource-Based View, Dynamic Capabilities Theory, and Contingency Theory served as the theoretical frameworks of the study. The results indicated that entrepreneurial orientation.

Downloads

Published

2026-07-16

How to Cite

Sadaraki, D., & Pramesti , M. (2026). Entrepreneurial Orientation and Firm Performance among Automotive Parts Retail Firms in Zimbabwe: The Roles of Innovation Capability and Market Turbulence. Journal Research of Social Science, Economics, and Management, 5(12), 13122–13140. https://doi.org/10.59141/jrssem.v5i12.1547

Issue

Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management

Section

Articles

License

Copyright (c) 2026 Dominic Sadaraki, Muthia Pramesti

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.