One Night Project: Creating Memorable Vibes Through a Dangdut Koplo Event

Abstract

 In recent years, dangdut koplo has emerged as a significant cultural phenomenon in Indonesia,
particularly among youth audiences. This music genre’s popularity stems from its energetic rhythms, viral
social media presence, and interactive performance style. Against this backdrop, event organizers face
growing challenges in creating memorable experiences that resonate with modern audiences. This research
aims to analyze the strategies employed by event organizer One Night Project in creating a memorable
atmosphere or vibe at dangdut koplo events. Using a qualitative approach, this study explores various
elements that shape the audience experience, such as artist selection, stage design, use of lighting and sound
technology, and interaction between the audience and organizers. This research employs customer
experience theory and atmosphere theory. Data was collected through in-depth interviews with organizers,
audience members, sponsors, and media partners involved in several One Night Project events. The findings
reveal that the synergy between carefully curated elements of music, visuals, and social interaction can
enhance audience emotional engagement, creating a lively and memorable atmosphere. Additionally, social
media plays a crucial role in amplifying the event’s impact through documentation and digital interactions
before, during, and after the concert. These findings offer practical insights for entertainment industry
practitioners, particularly those organizing dangdut koplo music events, in developing effective and
impactful audience experience strategies.