Analysis of Business Strategy of PT. Z Uses QSPM and Implementation of Marketing Proposals With Marketing Mix

Authors

  • Abdullah Husin Baredwan Interdisciplinary Management and Technology, Sepuluh Nopember Institute of Technology
  • Vita Ratnasari Interdisciplinary Management and Technology, Sepuluh Nopember Institute of Technology

DOI:

https://doi.org/10.59141/jrssem.v4i11.882

Keywords:

Competitive Advantage, Marketing, Positioning, Electrical Industry, QSPM

Downloads

Published

2025-06-21

How to Cite

Baredwan, A. H., & Ratnasari, V. . (2025). Analysis of Business Strategy of PT. Z Uses QSPM and Implementation of Marketing Proposals With Marketing Mix. Journal Research of Social Science, Economics, and Management, 4(11), 1820–1836. https://doi.org/10.59141/jrssem.v4i11.882

Issue

Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management

Section

Articles

License

Copyright (c) 2025 Abdullah Husin Baredwan, Vita Ratnasari

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.