The Impact Of Peer To Peer Lending And Payment Gateways On Msme Performance Is Moderated By Product Innovation

Authors

  • Ayu Dannisa Sarah Mudmainah 085156448011
  • Kustiadi Basuki rogram Studi Manajemen, Universitas 17 Agustus 1945 Jakarta, Indonesia

DOI:

https://doi.org/10.59141/jrssem.v2i12.504

Keywords:

MSME Performance, Peer To Peer Lending, Payment Gateway, Product Innovation

Abstract

This study aims to examine the effect of peer to peer lending and payment gateways on MSME performance moderated by product innovation. The population in this study were SMEs in the Tanjung Priok sub-district with a total sample of 150 and sampling using purposive sampling. Data analysis uses Smart-PLS 4 which has the result that peer to peer lending has a positive and significant effect on MSME performance. Payment gateway has a positive and significant effect on MSME performance. Product innovation has a positive and significant effect on the performance of SMEs. Innovation moderation has a positive and significant effect that strengthens the influence of peer to peer lending on MSME performance. Innovation moderation has a significant positive effect and strengthens the influence of payment gateways on MSME performance.

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Published

2023-07-12

How to Cite

Mudmainah, A. D. S. . ., & Basuki, K. . (2023). The Impact Of Peer To Peer Lending And Payment Gateways On Msme Performance Is Moderated By Product Innovation. Journal Research of Social Science, Economics, and Management, 2(12), 2857 –. https://doi.org/10.59141/jrssem.v2i12.504

Issue

Vol. 2 No. 12 (2023): Journal Research of Social Science, Economics, and Management

Section

Articles

License

Copyright (c) 2023 Ayu Dannisa Sarah Mudmainah, Kustiadi Basuki

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