Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura

Authors

  • Fathor AS Management, Economics and Business, Trunojoyo Madura University, Indonesia
  • Fatimatul Fatmariyah Islamic Economics, Postgraduate, Sunan Ampel State Islamic University Surabaya, Indonesia
  • Sirajul Arifin Islamic Economics, Postgraduate, Sunan Ampel State Islamic University Surabaya, Indonesia
  • Muh. Syarif Management, Economics and Business, Trunojoyo Madura University, Indonesia

DOI:

https://doi.org/10.59141/jrssem.v2i06.268

Keywords:

relationship marketing, syariah compliance, syariah relationship marketing, islamic bank

Abstract

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy to overcome it, one of which is Sharia relationship marketing. The purpose of this research is to analyze the implementation of sharia relationship marketing at BPRS Bhakti Sumekar Sumenep. The research method used is a descriptive method of quantitative approach. The results showed that BPRS Bhakti Sumekar Sumenep has assimilated sharia relationship marketing quite well, it is shown from the results of respondents' assessment of the dimensions used in the study.

Downloads

Published

2023-01-25

How to Cite

AS, F., Fatmariyah, F. ., Arifin, S., & Syarif, M. (2023). Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura. Journal Research of Social Science, Economics, and Management, 2(6), 1063 –. https://doi.org/10.59141/jrssem.v2i06.268

Issue

Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management

Section

Articles

License

Copyright (c) 2023 Fathor AS, Fatimatul Fatmariyah, Muh. Syarif

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.