Organizational Culture and Big Data Analytics Capability in University, a Systematic Literature Review, Bibliometric Analysis, and Future Research Agenda

Abstract

This research presents a bibliometric-based systematic literature review (SLR) of the scientific literature on Big Data Analytics (BDA) and organizational culture in higher education institutions from 2021 to 2026. The objectives of the study are to map publication trends, identify the intellectual structure of the domain, analyse the dimensions of organizational culture transformed by BDA, and formulate a research agenda for Indonesian higher education institutions. The methodology included a bibliometric analysis of 92 publications from the Scopus database, mapping keyword co-occurrence networks using VOSviewer, and synthesizing the literature content from 92 systematically selected articles. The results show a substantial publication growth from 2021 to 2025 with continuing momentum into 2026, reflecting the academic response to post-pandemic digital transformation. VOSviewer mapping identified five thematic clusters with organizational culture as the central node (23 occurrences; total link strength = 22), confirming the role of organizational culture as an integrative construct mediating the relationship between analytical capabilities and institutional outcomes. Content synthesis identified seven dimensions of systematically transformed organizational culture: data-driven culture, data leadership and governance, evidence-based decision-making, innovation and adaptability, data literacy and human resource capabilities, cross-functional collaboration, and ethics and regulatory awareness. Critical analysis identified six key research gaps, including limited longitudinal studies, a lack of local governance research, and a lack of contextual studies for Indonesia. These findings have strategic implications for the development of digital transformation policies and empirical research agendas in Indonesian higher education.