https://jrssem.publikasiindonesia.id/index.php/jrssem <p style="font-weight: 400;"><img src="https://jrssem.publikasiindonesia.id/public/site/images/admin1/whatsapp-image-2024-01-24-at-15.52.44.jpg" alt="" width="1280" height="426" /></p> <div><span class="typography_f0ad1e sans_f0ad1e"><strong>Journal Title</strong>: <a title="JRSSEM" href="https://jrssem.publikasiindonesia.id/index.php/jrssem"><strong>Journal of Research of Social Science, Economics, and Management</strong></a><br /><strong>E-ISSN </strong>: <a href="https://issn.brin.go.id/terbit/detail/20210831251673934"><strong>2807-6311</strong></a><br /><strong>P-ISSN </strong>: <a href="https://issn.brin.go.id/terbit/detail/20210831521808943"><strong>2807-6494</strong></a><br /><strong>DOI : <a href="https://search.crossref.org/?q=2807-6311&amp;from_ui=yes" target="_blank" rel="noopener">10.36418</a></strong><br /><strong>Frequency </strong>: Monthly<br /><strong>Indexing and Abstracting </strong>: <strong><a href="https://scholar.google.com/citations?hl=id&amp;user=bW2N4rwAAAAJ" target="_blank" rel="noopener">Google Scholar</a>, </strong><strong><a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;or_facet_source_title=jour.1424952">Dimensions</a> - <a href="https://portal.issn.org/?q=api/search&amp;search%5b%5d=MUST=allissnbis=%222807-6311%22&amp;role%5b%5d=11&amp;search_id=18994702">Road </a>- <a href="https://search.crossref.org/?q=2807-6311&amp;from_ui=yes">Crossref </a>- <a href="https://garuda.kemdikbud.go.id/journal/view/29055">Garuda </a>- <a href="https://journals.indexcopernicus.com/search/details?id=69954">Copernicus </a>- <a href="https://www.scilit.net/journal/6874448">Scilit</a>- <a href="https://essentials.ebsco.com/search/eds?language=en&amp;query=jrssem">Ebsco</a></strong></span><strong><br /></strong><strong>Publication Guidelines : </strong> <a href="https://publicationethics.org/guidance/Guidelines" target="_blank" rel="noopener">COPE Guidelines</a><br /><span class="typography_f0ad1e sans_f0ad1e"><strong>Publisher </strong>: Publikasi Indonesia<br /><strong>Society/ Institution:</strong> <span style="font-family: 'Noto Sans', 'Noto Kufi Arabic', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">Parthenope University of Naples, Italy</span><br /><strong>1st Issues of Publication: </strong>2021</span></div> <div> </div> <div> <p style="font-weight: 400;"> <strong>Journal of Research of Social Science, Economics, and Management</strong> is an international interdisciplinary publication of original research and writing on social science, economic and management. This journal is can be accessed openly.</p> <p><strong>Journal Research of Social Science, Economics, and Management</strong> provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. This journal publishing innovative theory-driven research papers in the selected areas of social sciences i.e., management and economics. </p> <p>Journal has become a member of Crossref (Prefix: 10.46799) with Online <a href="https://issn.brin.go.id/terbit/detail/20210831251673934">ISSN 2807-6311</a> and Print <a href="https://issn.brin.go.id/terbit/detail/20210831521808943">ISSN 2807-6494</a>. Beginning with issue 1 of volume 1 (2021), this journal will be published monthly journal (12 issues/year) by Publikasi Indonesia. </p> </div> Publikasi Indonesia en-US Journal Research of Social Science, Economics, and Management 2807-6494 <p>Authors who publish with this journal agree to the following terms:</p> <ul> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a<a href="https://creativecommons.org/licenses/by-sa/4.0"> Creative Commons Attribution-ShareAlike 4.0 International.</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ul> https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/737 <p>This study aims to look at the position of PT Serafood Indonesia in the rotation of the food business, especially meat processed ingredients. By knowing the position of the company, it will get the right position for stakeholders to develop the company's business. This type of research is a qualitative descriptive. To collect data in this study used field observations and interviews. Resource persons in this study were 7 people consisting of the owner, general manager and managers as decision makers at PT Serafood Indonesia. This study uses a SWOT analysis from Pearce and Robinson. Data analysis used is the IFAS matrix analysis technique (Internal Factor Analysis Summary) and the EFAS matrix (External Factor Analysis Summary) and SWOT matrix analysis (Strengths, Weaknesses, Opportunities, Threats). The EFAS results get a value of 0.054 and IFAS is 0.356. In the SWOT matrix diagram, it shows that the condition of the institution is in quadrant 1. The results of the research analysis can be concluded that PT Serafood Indonesia has opportunities and strengths as well as good abilities in dealing with threats and weaknesses. To win the competition in the processed food industry, the right strategy planning for PT Serafood Indonesia is to support an aggressive growth policy with a choice of strategies are market penetration, market development and product development.</p> Dwi Ningsih Copyright (c) 2024 Dwi Ningsih https://creativecommons.org/licenses/by-sa/4.0 2024-11-08 2024-11-08 4 4 454 466 10.59141/jrssem.v4i4.737