Ponikasari P, Sibarani M. The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta. jrssem [Internet]. 2024 Dec. 20 [cited 2025 Dec. 5];4(5):683-97. Available from: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/757