1.
Akbar MF, Sabar S, Otok BW, Noer LR. The Influence of TikTok-Based Content and Influencer Marketing on Purchase Intention of Eiger Travel Products among Generation Z: The Moderating Role of Gender. jrssem [Internet]. 2026 Feb. 25 [cited 2026 Feb. 25];5(7):10442-59. Available from: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1312