Sulistiawati, Nita, and Rina Madyasari. “Competitive Strategy Analysis Using SWOT and QSPM Matrix: A Case Study on MSMEs Putri Tunggal, Cikurubuk Main Market, Tasikmalaya”. Journal Research of Social Science, Economics, and Management, vol. 5, no. 12, July 2026, pp. 13353-68, doi:10.59141/jrssem.v5i12.1621.