Akbar, Mhd Furqan, et al. “The Influence of TikTok-Based Content and Influencer Marketing on Purchase Intention of Eiger Travel Products Among Generation Z: The Moderating Role of Gender”. Journal Research of Social Science, Economics, and Management, vol. 5, no. 7, Feb. 2026, pp. 10442-59, doi:10.59141/jrssem.v5i7.1312.