Putra, A. D. and Shihab, M. S. (2026) “The Role of Green Marketing Dimensions in Purchase Decisions and Brand Loyalty Among Millennial and Gen Z Consumers: A Study of Erigo”, Journal Research of Social Science, Economics, and Management, 5(9), pp. 11450–11464. doi: 10.59141/jrssem.v5i9.1419.