Anam, Syaiful, and Joseph Robert Daniel. 2026. “The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention With Brand Image As a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya)”. Journal Research of Social Science, Economics, and Management 5 (7):10541-54. https://doi.org/10.59141/jrssem.v5i7.1308.