WIDYA, Pramatatya Resindra; MURSALIN, Adi. The Role of Brand Anthropomorphism In Shaping Brand Love and Brand Loyalty To European Car Consumers In Indonesia. Journal Research of Social Science, Economics, and Management, [S. l.], v. 2, n. 6, p. 1022 – 1034, 2023. DOI: 10.59141/jrssem.v2i06.300. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/300. Acesso em: 5 dec. 2025.