FAJRINIA, Lestri. Beyond Festive Peaks: An Empirical Study of Consumer Behaviour and Strategic Marketing Recommendation for Indonesia’s Cordial Syrup Brand. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 12, p. 13461–13475, 2026. DOI: 10.59141/jrssem.v5i12.1612. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1612. Acesso em: 25 jul. 2026.