OBERUSTI, Nanda; ANGGORO, Sigit; PUDJIANTORO , Tacbir Hendro. RFM-Based Customer Segmentation Using K-Means Clustering to Recommend Marketing Strategies for Motorcycle Repair Shops. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 12, p. 13201–13210, 2026. DOI: 10.59141/jrssem.v5i12.1610. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1610. Acesso em: 22 jul. 2026.