TANDIAS, Chairia Ananda; ASMARA , Namira Citta. Social Influence, Impulse Buying and Virtual Product Purchasing Behavior among Indonesian Millennials and Generation Z in Mobile Legends: Bang Bang. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 12, p. 12855–12869, 2026. DOI: 10.59141/jrssem.v5i12.1545. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1545. Acesso em: 6 jul. 2026.