TJANDRAWINATA, Raymond Rubianto. System Shift Risk, Measurement Error, and the Limits of Non-Experimental Marketing Measurement: An Exploratory Validation Using RCT Benchmarks. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 12, p. 13009–13021, 2026. DOI: 10.59141/jrssem.v5i12.1525. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1525. Acesso em: 14 jul. 2026.