PUTRA, Abhiyoga Deyandra; SHIHAB, Muchsin Saggaff. The Role of Green Marketing Dimensions in Purchase Decisions and Brand Loyalty Among Millennial and Gen Z Consumers: A Study of Erigo. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 9, p. 11450–11464, 2026. DOI: 10.59141/jrssem.v5i9.1419. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1419. Acesso em: 14 apr. 2026.