SETIAWAN, Dolis; HEIKAL, Jerry. Customer Segmentation Based on RFM Analysis as the Basis of Marketing Strategy: A Case Study of Ultra Fiber Optic (UFO) Internet Customers of PT Ultra Mandiri Telekomunikasi in Jabodetabek. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 8, p. 10676–10690, 2026. DOI: 10.59141/jrssem.v5i8.1353. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1353. Acesso em: 12 mar. 2026.