LADURI, Lavena; NURLAELA ARIEF, Neneng. Developing an Integrated Digital Marketing Strategy to Increase Purchase Intention Based on Customer Preferences Toward Marketing Mix and Social Media Content: a Case Study of Graduats Online Upskilling Platform. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 7, p. 10219–10237, 2026. DOI: 10.59141/jrssem.v5i7.1313. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1313. Acesso em: 21 feb. 2026.