AKBAR, Mhd Furqan; SABAR, Sabar; OTOK, Bambang Widjanarko; NOER, Lissa Rosdiana. The Influence of TikTok-Based Content and Influencer Marketing on Purchase Intention of Eiger Travel Products among Generation Z: The Moderating Role of Gender. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 7, p. 10442–10459, 2026. DOI: 10.59141/jrssem.v5i7.1312. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1312. Acesso em: 25 feb. 2026.