ANAM, Syaiful; DANIEL, Joseph Robert. The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya). Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 7, p. 10541–10554, 2026. DOI: 10.59141/jrssem.v5i7.1308. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1308. Acesso em: 2 mar. 2026.