UMAM, Muhammad Khoirul; ASKARNO, Askarno; ROCHMANSYAH, Bagaskara Nur. Optimizing a Local Resource-Based Business Model for the Gadod Weaving Industry: Increasing Brand Awareness and Customer Engagement. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 4, p. 4165–4180, 2025. DOI: 10.59141/jrssem.v5i4.1176. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1176. Acesso em: 5 dec. 2025.