RISWAN, Muhammad Syahendra; WIJAYANTO, Andi; FARIDA, Naili. The Influence of Social Media and Brand Awareness on Willingness to Pay Premium Price with Green Attitude as a Mediating Variable on Gen Z Users of Green Product Tupperware Drinking Bottles in East Jakarta City. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 4, p. 2876–3893, 2025. DOI: 10.59141/jrssem.v5i4.1164. Disponível em: https://jrssem.publikasiindonesia.id/index.php/jrssem/article/view/1164. Acesso em: 5 dec. 2025.