Akbar, M. F., Sabar, S., Otok, B. W., & Noer, L. R. (2026). The Influence of TikTok-Based Content and Influencer Marketing on Purchase Intention of Eiger Travel Products among Generation Z: The Moderating Role of Gender. Journal Research of Social Science, Economics, and Management, 5(7), 10442–10459. https://doi.org/10.59141/jrssem.v5i7.1312