Subagiyo, L.A. 2025. The Influence Of The Korean Wave, Hedonistic Lifestyle, And Brand Image On Purchase Decision Of Samsung Products With Customer Relationship Management As A Moderating Variable (Case Study: Samsung Gadget Consumers in DKI Jakarta). Journal Research of Social Science, Economics, and Management. 4, 7 (Feb. 2025), 888–905. DOI:https://doi.org/10.59141/jrssem.v4i7.778.