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Natalia, D., Rahmawati, R. and Sofyan Effendi, A. 2022. The Effect of Store Atmosphere on Impulse Buying and Positive Emotion as Intervening Variables at H&M Samarinda Stores. Journal Research of Social Science, Economics, and Management. 1, 10 (May 2022), 1605 –. DOI:https://doi.org/10.59141/jrssem.v1i10.178.