Ahmad Takholi, R. et al. 2026. The Influence of Gamification on Purchase Decisions on the Shopee Platform: A Case Study of Shopee Games Users in West Java. Journal Research of Social Science, Economics, and Management. 5, 12 (Jul. 2026), 13393–13404. DOI:https://doi.org/10.59141/jrssem.v5i12.1585.