Aripratama, Z.A. and Damayanti , S.M. 2026. Selecting Line of Business (LOB) Development Priority Using Analytical Hierarchy Process. Journal Research of Social Science, Economics, and Management. 5, 12 (Jul. 2026), 13240–13250. DOI:https://doi.org/10.59141/jrssem.v5i12.1562.