Sophianie, N.E. 2026. Theoretical Analysis of The Relationship Between Digital Marketing Activities and Sales Conversion in Business-To-Business E-Commerce Based on The Technology Acceptance Model (TAM) . Journal Research of Social Science, Economics, and Management. 5, 6 (Jan. 2026), 9684–9689. DOI:https://doi.org/10.59141/jrssem.v5i6.1267.