[1]
Riswan, M.S. et al. 2025. The Influence of Social Media and Brand Awareness on Willingness to Pay Premium Price with Green Attitude as a Mediating Variable on Gen Z Users of Green Product Tupperware Drinking Bottles in East Jakarta City. Journal Research of Social Science, Economics, and Management. 5, 4 (Nov. 2025), 2876–3893. DOI:https://doi.org/10.59141/jrssem.v5i4.1164.