Siti Dini, Amelia, Ramelda Veronika Br. Hutabarat, Pangeran Amansyah Pasaribu | 737
DOI : 10.36418/jrssem.v1i6.77
INTRODUCTION
The capital market plays an important
role in a country's economy because it has
a function as a means for business funding
and a means for the community to invest.
The capital market is no different from
traditional markets, supermarkets and
malls consisting of traders and buyers as
well as buying and selling transactions. It's
the same with the capital market, which is a
forum to bring together an issuer (recipient
of funds) who need funds with an investor
(provider of funds) (Nurdina, 2020).
Economic conditions in a country can
affect the performance of a company and
can affect the movement of the company's
stock price and of course there are risks
that may be faced. Investment in the capital
market is becoming increasingly popular
among the public (Hermanto & Soekotjo,
2017), especially among millennials who
have an interest in investing in the capital
market. An investor must be able to
understand methods in the capital market,
manage and manage their portfolio and
analyze the fundamental factors used to
find out which companies are good to
invest in and of course investors must also
consider things that can move stock prices
such as the company's financial
performance, prospects and the
management company (Datu & Maredesa,
2017), market analysis as well as macro and
micro economic conditions. Technical
factors can also affect stock prices where an
investor analyzes to find out when to buy
shares at the right price and time and take
advantage of the price difference (capital
gain).
By analyzing technical factors, we can
also find out the stock price with historical
data regarding the market value of a
company through the use of graphs.
Changes in stock prices can also be
influenced by supply and demand
conditions in the capital market that shape
the trend of stock price movements (Najib
& Triyonowati, 2017).
One of the stock trading phenomena
occurred in PT Unilever Tbk (UNVR). Based
on last month's trading, the consumer
sector was still the champion, supported by
tough (stocks defensive), such as PT
Unilever Tbk (UNVR) UNVR which posted a
growth of 6.52 percent in last week's trade
and a 22.94 percent increase over the past
month. Last week, UNVR shares were
valued at Rp. 8,575 per share.
Understandably, in the midst of the corona
virus pandemic, in the first quarter of 2020,
UNVR still reaped a net profit of IDR 1.86
trillion. The profit grew by 6.5 percent
compared to the period last year, which
was Rp. 1.74 trillion. (CNN Indonesia |
Monday, 18 May 2020 | 07:57 WIB).
The increasing population growth in
Indonesia of course also affects
consumption demand from the public,
therefore researchers choose companies
food and beverages listed on the Indonesia
Stock Exchange (IDX) as objects of research
because food and beverages companies
include basic needs or basic needs that are
needed in daily life, so that if investors
invest in the sector food and beverages, it
will be profitable now and in the future
(Dewi & Rangkuti.
Based on the above background,
researchers are interested in conducting
research with the title: "The influence of
fundamental, technical and inflation factors