INFLUENCE OF MOTIVATION, CREATIVITY, AND INNOVATION ON FOOD AND BEVERAGE PROCESSING INDUSTRY BUSINESS PERFOMANCE IN PANGKALPINANG

. This research aimed to determine the effect of motivation, creativity, and innovation on the performance of food and beverage processing industry players in the city of Pangkalpinang. This type of research was quantitative. The population in this study was the food and beverage processing industry players in the city of Pangkalpinang. The sampling technique was carried out by means of Simple Random Sampling and obtained a sample of 133. The data collection techniques used were questionnaires, documentation, and literature studies. The data analysis technique used was a multiple linear analysis technique and used a partial hypothesis test (t) and simultaneously (f) and uses the coefficient of determination. The results of this study are 1) motivation has no effect on the performance of the food and beverage processing industry players in Pangkalpinang 2) creativity has a positive effect on the performance of the food and beverage processing industry players in Pangkalpinang 3) innovation has no effect on the performance of the food and beverage processing industry players in Pangkalpinang 4 ) motivation, creativity, and innovation together have a positive effect on the performance of food and beverage processing industry players.


Micro, Small and Medium Enterprises
(MSMEs) are crucial factors in improving the economy, especially in developing countries such as Indonesia. MSMEs have a big influence in the Industrial Revolution 4.0 (Reniati, Santi, Fadillah Sabri, & Eng, 2019), because MSMEs can create jobs and reduce unemployment (Prasetyo, 2021).
The COVID-19 virus pandemic has had a serious impact on MSMEs, because the government implemented Large-Scale Social Restrictions and campaigned for Stay at Home (Susanti & Widajatun, 2021). The COVID-19 virus triggered an economic shock, including affecting the economy of individuals, micro, small and medium enterprises, and even large ones as well as affecting the country's economy globally (McKibbin & Fernando, 2020 (Hermawati, Lawson, & Sutarto, 2014).
According to (Puhakka, 2010), creativity is the ability to generate new ideas and discoveries in recognizing problems and opportunities. According to (Malmelin & Nivari-Lindström, 2017), creativity is highquality creativity in producing new and practical products. According to research conducted by (Marrocu & Paci, 2012), it is stated that creativity has an influence on industrial performance. According to (Prihadini, 2021) Based on phenomena in the field, it shows that most of the MSME products in the Bangka Belitung archipelago do not yet have creativity.
In addition to motivation and creativity, innovation also affects industrial performance. Innovation is creating new and creative products, which have never existed before. According to (Armentano, 2012), innovation is the process of updating or using/developing by creating something new and different. Innovation is important for every company.
Based on the results of the description Information: rx = correlation coefficient X = score obtained from all items Y = total score obtained from all items N = number of respondents X = total score in distribution x Y = total score in distribution X 2 = number of squares in distribution score X Y 2 = the number of squares in the Y distribution score. The A guideline for deciding whether or not a questionnaire is valid (questionnaire) is to compare count with table with a significance of 5%. An instrument is said to be valid if rcount > rtable, whereas if rcount < rtable, then the data is said to be invalid.

Reliability
Test The reliability test in this study uses the coefficient formula Cronbach alpha, as follows: Description:

Data Analysis Techniques
Technique is used to measure the effect of more than one independent variable on the dependent variable.

Validity
This test is used to find out the value of r

Multiple Linear Regression Analysis
To determine the relationship and influence between motivation, innovation and creativity and the performance of the food and beverage processing industry. To determine the magnitude of the influence quantitatively and a change (variable X) on other events (variable Y). then the following output can be produced:

Multiple Linear Regression Analysis
To determine the relationship and influence between motivation, innovation and creativity and the performance of the food and beverage processing industry. To determine the magnitude of the influence quantitatively and a change (variable X) on other events (variable Y). then the following output can be produced:

T test on Innovation (X3)
The t test on the Innovation indicator (X3) obtained tcount of (-0.578) ttable of (1.978), then H0 was accepted and Ha was rejected. Thus, it can be concluded that motivation partially has no effect on industrial performance. This is also reinforced by the significance value (0.191) (0.05) (α = 5%). So, the innovations that exist in the food and beverage processing industry players in the city of Pangkalpinang do not affect the performance of the industry.

The coefficient of determination (R ²)
The coefficient of determination (R 2) is used to measure how much the dependent variable (industrial performance) is influenced by independent variables (motivation, creativity and innovation).
then the following output can be produced:

CONCLUSIONS
Based on Results and discussion is done, it can be concluded as follows: 1. Partial Motivation (X1) has no effect on the Performance of the Industry, it is seen from valuet for Motivation is arithmetic -0.578≤ ttable 1,978 with significant value ( 0.564) (0.05) (α = 5%).
So that we can conclude that H0 is accepted and Ha is rejected.
3. Partial Innovation(X3) has no effect on