DEVELOPMENT OPPORTUNITIES FOR VENNAME SHRIMP FARMING IN EAST NUSA TENGGARA: A PROSPECTIVE ANALYSIS

: The research examines opportunities in the dvlopment of venname shrimp cultivation which is one of the main commodities in the pond cultivation business, but there are still many problems facd by farmers in the venname shrimp cultivation development business. The purpose of this research is to find out the effortsand priority strategies that can be applied in developing the venname shrimp business in East Nusa Tenggara. The results that the main opportunity in developing the vennam shrip business is a dafe and controlled environment. While the biggest threat is the price of venname shrimp from other areas which is cheaper. The priority strategy that can b applied to efforts in developing venname shrimp cultivation businesses is by maintaining the quality, promotion of fisheries, venname shrimp distribution networks, partnerships, and private investment to redeem the export market, optimizing empowerment, increasing the number of seeding units and improving the infrastructure facilities for the cultivation site as well as improving the quality of farmers’ resources technically, morally and spiritually throungh coaching activities to maximize the production and competitiveness of venname shrimp.


INTRODUCTION
Indonesia is an archipelagic country that has an extraordinary amount of natural wealth.Indonesia's sea area is two-thirds of its land.The total sea area of Indonesia is 3.544 million km2.Indonesia has the second longest coastline in the world after Canada with a length of 104 thousand km.In addition to the long coastline, Indonesia has the largest number of islands, namely 17,504 islands spread from Sabang to Merauke.So with the picture of abundant natural resources in the sea and coast, it is appropriate that Indonesia's development is maritimeoriented, one of which is in the fisheries sector (Pursetyo K.T., Wahju T., 2015).
Fisheries in Indonesia are divided into three categories of waters, namely Tenggara: A Prospective Analysis salt water, fresh water and brackish water.Of the three categories that have advantages due to the controllable production process and ease in the harvesting process is brackish water cultivation (pond) (Jamaluddin, N.J., Ratniarsih, I. & Widjajanti, 2013).The potential of pond cultivation can be seen from the area of Indonesian pond land which continues to increase.The area of ponds in Indonesia in 2010 reached 2.9 million hectares and only utilized around 0.7 million ha.This means that there is still an opportunity of around 2.2 million ha to develop Indonesia's coastline (KKP, 2012).Shrimp farming is one example of aquaculture that is developing and has profitable prospects.Shrimp is a commodity determined by the Ministry of Marine Affairs and Fisheries as the mainstay commodity of aquaculture fisheries.Shrimp production is projected to increase by 74.75% from 403,000 tons in 2010 to 699,000 tons in 2014.The increase in total national shrimp production in 2010 was dominated by vaname shrimp species amounting to 207,855 tons or 59% of total national shrimp production, while tiger shrimp production amounted to 116,944 tons or 33% of total national shrimp production, and the remaining 8% were other shrimp species (Afrianto S, 2014).

Venname shrimp (Litopenaeus vannamei) or known as pacific White
Shrimp is an introduced shrimp that is economically high value because it is in demand by the American and world markets (Sugama, 2002)

Strategy Management
Strategy is a tool to achieve company goals in relation to long-term goals, follow-up programs as well as resource allocation priorities.Strategy is also a process or series of decisionmaking activities that are fundamental and comprehensive along with the determination of how to carry it out made by the leader and implemented by all levels in an organization or company (Rangkuti, 2006).
In Strategy is also understood as a pattern that includes both planned strategies and strategies that were not originally intended by the company but became strategies that were considered and even chosen by the company to be implemented (Solihin, 2012) (David, 2009).According to (Hunger, D, 2003) (David, 2009).

Economic strength
The economic condition of a region or country can affect the business climate of a company.The worse the economic conditions, the worse the climate of an enterprise.Therefore, the government and all levels of society should jointly maintain or even improve the economic conditions of their regions to be better so that companies can move forward in their business.

Climate and weather
Climate and weather will affect the purchase price of raw materials so that it Franchy Christian Liufeto 1 , Ade Yulita Hesti Lukas 2 Wesly Pasaribu 3 | 1304 can affect production costs within the company.

Competitive Strength
The intensity of competition between companies varies greatly from one industry to another.The collective impact of competitive forces is felt for companies causing the market to become unattractive from a profit seeker's point of view.Competition between existing companies is fierce, new competitors can enter the industry with relative ease and both suppliers and competitors (David, 2009).

SWOT Analysis
SWOT analysis is the systematic in the current conditions.This is called Situation Analysis.The most popular model for situation analysis is SWOT Analysis (Rangkuti, 2006).
The basic components of a SWOT analysis are as follows: 1. Strength is a special compensation that provides a competitive advantage for business units in the market.
2. Weakness of limited resources that hinder the effective performance of business units.

Opportunity (opportunitiy) is an
important characteristic that benefits the environment.
1. Threat is an important characteristic that does not benefit the business unit environment (Solihin, 2012).

Factors
Internal and external factors of venname shrimp farming business can be seen in Table 1.Increased number of venname shrimp farms 0,080 3,000 0,240 2.
There is a government policy that encourages an increase in venname shrimp exports 0,084 3,000 0,252

Opportunities and Threats
Based on the results of the analysis of internal and external factors, it can be identified strengths, weaknesses, opportunities and threats that affect the development of venname shrimp farming in East Nusa Tenggara (NTT).
These factors can be seen in table 3.

Strategy Priorities
The results of the analysis of the abdomen there are 5 pairs of swimming legs and a pair of uropods (similar to the tail) that form a fan together with the telson.The important characteristics of vaname shrimp are as follows: active in gelab conditions (nonturnal), can live in a wide salinity range (euryhaline), likes to prey on the same sex (cannibals), slow-eating, Tenggara: A Prospective Analysis but continuous type (continuous feeder), likes to live at the bottom of the pond (benthic), forages through sensor organs (chemoreceptor).
identification of various factors to formulate a company's strategy.This analysis is based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats.The strategic decisionmaking process is always concerned with the development of the company's mission, goals, strategies, and policies.Thus strategic planning must analyze the company's strategic factors (strengths, weaknesses, opportunities and threats) strategic priorities in an effort to develop venname shrimp farming business in East Nusa Tenggara (NTT) are as follows: skills.While the main opportunity is a safe and controlled environment, the biggest threat is Franchy Christian Liufeto 1 , Ade Yulita Hesti Lukas 2 Wesly Pasaribu 3 Franchy Christian Liufeto 1 , Ade Yulita Hesti Lukas 2 Wesly Pasaribu 3 METHODThis research was conducted inEast Nusa Tenggara from September to October 2023.The determination of the