LEGAL PROTECTION OF CONSUMERS RELATED TO BREACH OF BUSINESS PERFORMANCE

Abstrak: Losses suffered by customers can come from unlawful acts of producers or the existence of a valid contractual relationship between producers and consumers. This study uses an analytical method with an empirical juridical approach or legal sociology, which is an approach to the problem by reviewing the regulations that have been enforced in society as positive law with its implementing regulations including its implementation in the field. Law No. 8 of 1999 concerning Consumer Protection and the Decree of the Minister of Industry and Trade mentions the Dispute Settlement Agency. Based on the explanation of UUPK article 45 paragraph (2) the settlement of consumer disputes as referred to in this paragraph does not rule out the possibility of an amicable settlement by the parties to the dispute. At every stage, efforts are made to use a peaceful settlement by both parties to the dispute. Based on the provisions of Article 45 paragraph (2) UUPK linked to the explanation, consumer dispute resolution can be carried out in the following ways: 1) Peaceful settlement by the parties to the dispute without involving a neutral court or third party; 2) Settlement through court; 3) Settlement out of court through the Consumer Dispute Settlement Agency. In liability based on a default, the obligation to pay compensation is none other than the result of applying the provisions of the agreement, which are legal provisions that both parties voluntarily comply with based on the agreement.


INTRODUCTION
Shopper security is a basic piece of sound business exercises. In solid business exercises, there is an equilibrium of lawful security among customers and makers. The shortfall of adjusted security makes purchasers be in a feeble position.
Particularly in the event that the item delivered by the maker is a restricted sort of item, the maker can manhandle this monopolistic position. It will harm consumers.
Losses suffered by customers can come from unlawful acts of producers or the existence of a valid contractual relationship between producers and consumers. There are times when the receiving party does not receive the goods or services to his expectations, meaning that the agreement signed between the parties does not always run smoothly in the sense that each party is satisfied. Producers are said to be in default if the buyer, in this case, the consumer, does not receive the goods or services that have been agreed upon, resulting in a loss for the consumer (Labrecque et al., 2021).
Default of one of the parties in the agreement is a failure to fulfill the conditions stated in the agreement. This is usually experienced more by parties who are weak/have a high dependence on other parties because these requirements are one-sided / more burdensome to the weak party. This is because the standard agreement contains all of these standards.
These contracts are used frequently and have a significant impact on company law, which is usually built on efficiency-oriented principles.
In addition to the default, losses can also occur outside of the contractual relationship, namely if an unlawful act occurs, which can be in the form of defects in goods or services that result in consumer losses, either due to damage or destruction of the goods themselves, or damage or destruction of goods due to defects on that item. Apart from being caused by default or unlawful acts, many losses experienced by consumers so far have also been caused by consumers being less critical of the goods offered, so the losses experienced by consumers are not only financial but can also be detrimental to the health or safety of the consumers' own lives (Mustaqim, 2016

MATERIALS AND METHODS
This study uses an analytical method with an empirical juridical approach or legal sociology, which is an approach to the problem by reviewing the regulations that have been enforced in society as positive law with its implementing regulations including its implementation in the field (Hakim, 2017). the focus of this research is to discuss issues regarding customer protection with an analysis of law No. 8 of 1999 concerning Consumer Protection.
Consumer protection is defined as a legal instrument created to protect the fulfillment of consumer rights. So every transaction can be protected by this law and religion has also regulated this matter.
The data analysis method is used to examine the issue of legal protection for consumers in the process of buying and selling transactions, namely by using data analysis through selecting data that produces descriptive data, namely data from a theoretical basis, legal concepts, and legal doctrine (Quach et al., 2022)

Compensation for Losses
In the application of provisions within