BARCODE SYSTEM MANAGEMENT MODEL ON OIL PALM COMPANY PERFORMANCE: FIT VIABILITY APPROACH

: The use of innovative technology, such as the barcode system, has the potential to enhance the performance of palm oil companies. To better understand the impact of the Fit-Viability-Use barcode system on business performance, a study was conducted. This research aimed to examine the relationship between fit, viability, and use of the barcode system with business performance in the context of an oil palm company. The study utilized a sample of 237 employees, selected through stratified proportional random sampling, from PT LNK between April 2022 and June 2022. The data was analyzed using SEM-PLS analysis with SMART PLS 3 software. This paper presents an overview of the Fit-Viability approach to the Barcode System. The results showed that business performance was positively influenced by viability and use, while fit had no significant effect. The findings can be useful in further developing the barcode system at PT LNK, and it is recommended that other palm oil companies adopt this technology and integrate it into cloud-based data for real-time production data.


INTRODUCTION
Indonesia has earned the coveted title of being the foremost creator and supplier of Crude Palm Oil (Cherie, Rini, and Makky 2019;Makky and Berd 2018). With a steady increase from 1998 until 2017, Indonesian CPO maintains its comparative market edge (Yanita, Napitupulu, and Rahmah 2019). This rise in production is in tandem with the rapid expansion of oil palm plantations across Indonesia, symbolizing a revolution in the cultivation of oil palms.
Spread across 22 out of the 33 provinces, Sumatra and Kalimantan Islands serve as the two primary centers of oil palm plantation development in Indonesia (Purba and Sipayung 2017). Notably, land area emerges as a key factor having a substantial impact on palm oil production in (Yanita and Suandi 2021).
In Indonesia, the use of technology in improving the performance of local companies is still very low. This is supported by Jelita et al. (2020) who concluded that the use of renewable technology is still dominated by foreign private companies. The novelty of technology will be able to improve the performance of palm oil companies. Therefore, a study is needed to find out how much influence the Fit-Viability-Use barcode system has on the performance of palm oil companies.
To accurately forecast palm oil production, companies in the industry are turning to Information and Communication Technology (ICT) as a solution for enhanced efficiency. ICT can be leveraged through various applications, such as an expert system for diagnosing oil palm plant disease. Irawan et al. (2018) recommend coconut seeds and ideal palm oil mill locations in (Annisa et al. 2020), and an information system for oil palm production in (Bakti 2020).
One of the most effective ICT tools available to palm oil companies is the barcode system. This technology is used to track employee data, with the aim of increasing work efficiency and productivity.
The HR department plays a critical role in ensuring efficiency, particularly in relation to work activities and time management (Samsuni 2017). Therefore, an optimal work system design is necessary to achieve a successful production process through the use of barcode technology. PT. Langkat

Nusantara Kepong (LNK), an Operational
Cooperation company engaged in agroindustry business specializing in palm oil production, is an example of a company that has implemented the barcode system.
In Indonesia, the utilization of technology for improving the performance of local companies remains low. As noted by Jelita et al. (2020)

Framework
The theoretical framework presented is a refined version of the Task Technology Fit model (Liang et al. 2007

Sampling Method
The data used in this study included both primary and secondary sources.
Primary data was collected through employee interviews, while secondary data was obtained from various sources such as production data and records of production increases from each estate.     The initial model created in Figure 4 was evaluated based on the loading factor value of each variable, and the results are presented in     Table 9 which the hypothesis of the influence of  shown that the barcode system significantly improves employee performance and reduces paper costs.
By implementing the barcode system, PT. LNK can ensure that their employees are responsible for the designated harvest areas and that they cannot move without recording their actions in the system. The Fresh fruit bunches in oil palm must be harvested at optimal ripe conditions (Misron et al. 2017). The Barcode system rejects unripe fruit. The use of a barcode system supports companies to produce high-quality CPO. The use of a barcode system helps to ensure that only ripe fruit is harvested, which can improve the overall quality of the CPO produced. This is because unripe fruit can negatively affect the oil yield and quality, resulting in lower overall production and revenue. By using a barcode system to reject unripe fruit, companies can improve the overall efficiency and effectiveness of their operations, and ultimately deliver a higher quality product to their customers (Boulos et al. 2015). However, there are also potential risks and challenges associated with the implementation of a barcode system in the oil palm industry. One concern is that the Finally, the barcode system can make it easier for leaders to evaluate and determine the right policies for the company. By providing real-time data and information, the barcode system can help leaders make informed decisions and quickly respond to changes in the market.
This can ultimately lead to improved business performance and profitability.
In conclusion, the barcode system is a valuable tool that can provide significant benefits to companies in the palm oil industry, including cost savings, improved