THE EXISTENCE OF SIRI CULTURE IN THE ERA OF DIGITAL COMMUNITY, SULAWESI SELATAN

: The existence of Siri culture has been demonstrated by the implementation of local wisdom which is still maintained today. Unity, mutual assistance, and village community concern for one another show a form of Siri's culture that is still quite strong within the village community. The Siri culture is culturally shown through 5 types of local wisdom that still exist, namely: Marakka bola, Masarappo or mabbaruga or mawalasuji, community service, and cooperation. The perspective of the Village Community regarding Siri's culture received various responses. Siri's culture according to the social view is shown by the manners shown by someone. How to behave and treat others. In addition, someone who always takes care of his spirit will also be maintained and will get treatment and appreciation from other people because he is good at taking care of himself.

principal element within them. There is no single value that is most valuable to be defended and maintained on earth apart from Siri. For the Bugis community, Siri is their soul and self-esteem. Therefore, to uphold and defend siri' which is considered polluted or polluted by other people, the Bugis Bone community will be willing to sacrifice anything, including their most precious soul, for the sake of spirit in their lives.
Siri' is a view of life that contains ethics that distinguishes humans from animals, namely the existence of a sense of selfrespect, dignity, honor, and decency inherent in humans, and teaches moral morality in the form of recommendations, rights, and obligations that become life guidelines to protect, maintain or enhance human dignity (Sirajuddin, 2015). The essence of Siri's problem is self-esteem, which is a legacy that must be maintained and maintained in upholding human dignity.
The Bugis place Siri' as something very important to the point that even death can be of equal worth to maintain this Siri'. The background of the many killings in South Sulawesi by Siri shows that to a certain extent, these Bugis cultural values still exist in the daily lives of people in South Sulawesi. Siri is not merely a personal matter that arises spontaneously. Siri' is more to something that is shared and is a form of social solidarity. This can be an important driving motive for social life and a driving force for achieving a social achievement for the Bugis community. That is why many Bugis intellectuals tend to praise Siri' as a virtue (Tenriajeng, 2015 Siri' is a driving force that can also be aimed at generating energy to work hard, work furiously, for a job or business (Mattulada, 2015 people get older, a person will feel that spirit is important and must be owned.
Because Siri itself protects us from something that will harm us.
Siri's culture is also very flexible in its application if it is developed in the realm of religion, culture, society, and government. In the realm of religion, spirit or shame before God, of course, will prevent us from sinning before the Creator, while in the realm of crocodiles, with the spirit we will protect what is the message and advice of our parents.
Furthermore, in the social realm, with the Siri culture, we will always maintain our good name, and protect ourselves by not committing offenses that will embarrass us in front of society.
Meanwhile, in the realm of government, we will carry out what is our duty and obligation as best as possible. It will be a shame if we deny many people's trust, which will also hurt us.

CONCLUSIONS
The existence of Siri culture has been shown by the implementation of local wisdom which is still maintained today.
Unity, mutual assistance, and village community concern for one another show a form of Siri culture that is still quite strong in the community. The Siri culture is culturally shown through 5 types of local wisdom that still exist, namely: Marakka bola, Masarappo or mabbaruga or mawalasuji, community service, and cooperation. The government must provide an understanding of Siri' Pacce culture as a whole both in cities and in rural areas so that this culture continues to exist and is not forgotten. The government can also hold cultural festivals every year for the continued existence of culture