QUALITY SERVICE OF AGRICULTURAL BUSINESS PERMIT PROCESS IN ONE STOP SERVICE THE MINISTRY AGRICULTURE

: This study examines the quality service of business license process at the Ministry of Agriculture and explores aspects that hinder their service for agricultural business license process (PTSP) at the Ministry of Agriculture's. This research uses qualitative descriptive research methods with interviews and documentation studies are used to collect data. This study uses data analysis techniques consisting of data reduction, responsiveness, assurance, and empathy along with indicators. The results showed that the quality of service for the business license process at the Ministry of Agriculture still needs to be improved, especially in the aspects of process speed, information disclosure, and responsiveness of service officers. Especially related to (1) Implementation of application-based service quality that has not provided convenience for business actors and lack of comfortable and clean facilities. (2) Strengthen the service officer's role in responding to any complaint of the service not in accordance with the wishes of the community regarding the timing of completion. (3) There are still low number of reliable employees in serving and assisting business actors. (4) There is no certainty of timely services and fees charged as well as those known by MSME business actors. Therefore, the Ministry of Agriculture needs to improve the quality of services by improving processes, increasing transparency and responsiveness of officers, and adjusting service costs to the quality provided.


INTRODUCTION
The issue of bureaucratic permits is one of the problems that generally hinders business development in Indonesia. The current development is more and more public protests and complaints regarding the timing, accuracy, facilities, procedures, mechanisms, lack of information, and lack of services provided (Groeneveld, 2022); (Ding et al., 2021); (Yusriadi & Farida, 2019a). This is a common problem in carrying out public service activities, including bureaucracy. Community chaos, illegal levies imposed by the bureaucracy, and a too long time to administer services.
There are many issues related to public services in every department and agency. In the field of public services, especially in terms of the quality or quality of services provided by government agencies to the community, one of the things that are often questioned (Turner et al., 2022); (de Avila Gomide, 2022).
To improve the quality of public services, the government began to improve the management of public services by developing an The purpose of establishing a one stop service unit is to simplify the business establishment licensing process so that it is faster, more effective, efficient and transparent. This system is considered as an effective alternative solution for community service problems.  In 2019, the service elements with the lowest scores were: In providing services, in turn, they will get recognition for the quality of service that satisfies the community/customers, which is called excellent service (Lee et al., 2020); (Ibad & Lolita, 2020).
In According to (Pardal & Miguel, 2019) there are five factors or determinants of service quality, these five factors include:

RESULTS AND DISCUSSION
In this sub-chapter the author will explain as well as answer the problem of  Licensing process times The results showed that the long licensing process time is one of the main problems in business licensing services at the Ministry of Agriculture. Service users feel that the long licensing process hinders them from starting or growing a business in the agricultural sector.

Lack for information disclosure
The lack of information disclosure is another problem in business licensing services at the Ministry of Agriculture. Service users find it difficult to get the information they need about the licensing process and the requirements that must be met. This often slows down the licensing process and makes service users feel frustrated. Public service disclosure refers to officers' ability to provide clear and accurate information about the services they provide, including procedures, fees, and applicable limitations. This is important because openness can increase transparency and accountability in public services, as well as strengthen public trust in the institutions and officers on duty

Responsiveness for service personnel
The responsiveness of service officers is also a problem in business licensing services at the Ministry of Agriculture. Service users feel that service personnel are unresponsive in providing information and processing permits. This makes service users feel underappreciated and underserved. Overall, service users stated that the quality of service at the Ministry of Agriculture still needs to be improved. Service users feel that business licensing services at the Ministry of Agriculture are still inadequate and not in line with their expectations as service users.
Based on these findings, efforts are needed to improve the quality of business licensing services at the Ministry of Agriculture. Some of the recommendations that can be made include improving the efficiency of the licensing process, increasing information disclosure regarding the licensing process, increasing the responsiveness of service personnel, and conducting regular evaluations to ensure the overall quality of service.
In addition, it is also necessary to develop adequate and competent human resources in the field of agricultural business licensing. Employees in the Ministry of Agriculture need to be trained and provided with the necessary knowledge and skills to provide quality services to service users. In addition, service users also need to be given an understanding of the licensing process and the requirements that must be met, so that they can properly prepare the necessary documents before applying for permits.
The use of information and communication technology can also improve the quality of business licensing services at the Ministry of Agriculture. With the online system, service users can apply for permits and monitor the licensing process in real-time. This can speed up the permitting process and reduce required operational costs. Improving the quality of business licensing services at the Ministry of Agriculture can increase investment in the agricultural sector, increase agricultural production, and increase the competitiveness of agricultural products in the global market. Thus, the role of the Ministry of Agriculture in providing quality business licensing services is very important to achieve the development goals of a sustainable and advanced agricultural sector (Engdaw, 2022; (Katelo et al., 2021);Furqan et al., 2020).