JRSSEM 2023, Vol. 02, No. 8, 1722 – 1727

E-ISSN: 2807 - 6311, P-ISSN: 2807 - 6494

DOI: 10.36418/jrssem.v2i08.400 https://jrssem.publikasiindonesia.id/index.php/jrssem

THE LEVEL OF FREQUENCY OF TOURIST VISITS IN PALOH

NAGA AGROTOURISM

Donny Ivan Samuel Simatupang

Helena Tatcher Pakpahan

Rizky Ananda Perangin-Angin

1,2,3

Faculty of Agriculture, Methodist University of Indonesia

e-mail: donnyivan83@gmail.com, helenapakpahan@yahoo.co.id, rizkyananda@yahoo.co.id

*Correspondence: donnyivan83@gmail.com

Submitted

: March 05

2023

Revised

: March 15

2023

Accepted

: March 23

2023

Abstract: The level of tourist visits in Paloh Naga agrotourism two sub-variables can affect the level

of tourist visits, namely: Beauty of Tourist Objects (KW1), Originality of Tourist Objects (KW2). This

study aims to determine the level of visits in frequency in Paloh Naga agrotourism. The research

determination method was carried out with a Purposive (Intentional) namely Agrotourism Paloh

Naga 1, Denai Lama Village, Labu Beach District. Deli Serdang Regency, North Sumatra Province.

The results of this study show that 2 sub-variables can affect the level of visitation, namely: the

beauty of objects has a low category of 94%, medium as much as 6%, and high as much as 0%. The

originality of objects has a low category of 89%, medium as much as 11%, and high as much as

0%.

Keywords: Beauty of Attractions; Originality of Attractions; Tourist Visit Rate

Donny Ivan Samuel Simatupang

Helena Pakpahan Tatcher

Rizky Ananda Warin-Wind

| 1723

INTRODUCTION

Indonesia is an area with great natural

wealth and has reliable tourist destinations

in each region. Indonesia is currently a

growing region that has cultural diversity

and tourism potential that can provide a

source of economic recognition through

foreign exchange income and income for

the region Andriani

et al

., (2021).

According to the 1963 UN Conference

on Travel and Tourism, visitors to a tourist

attraction are grouped into two groups,

namely tourists and travelers. Tourists

(

tourists

) are people who make a visit of at

least 24 hours to the intended area.

Travelers are visitors to tourist attractions

that do not exceed 24 hours and do not

stayingovernight Natalia, (2020).

Ariska (2020), groups visitors to tourist

objects into three groups, (1) visitors,

namely people who carry out trips abroad,

to carry out work given by the intended

country; (2) tourists, i.e. persons residing in

a country without taking into account their

nationality, travel to one location in the

country for more than 24 hours with the

aim of: (a) carrying out recreation,

treatment, filling time off, religious

activities and sports; (b) travel on business

or visit family; (3) Tourism (

excursionist

that is, a person who visits no more than 24

hours and does not settle in the intended

area.

Palit (2017) and in Simatupang

et al

(2022) stated that agrotourism is a form of

effective and efficient propagation to

expand the marketing of ungul agricultural

products. Through the agro-tourism

program, people, especially tourists, can

enjoy agricultural products at agricultural

locations. In addition, tourists also get a

treat of natural beauty with all the

uniqueness and attraction that the tourist

has never known. The experience of visiting

agro-tourism sites is one of the interesting

experiences that gives a deep impression to

visitors so it is one of the topics of

conversation to convey when returning to

their respective areas.

Paloh Naga Agrotourism is an

agrotourism located in Deli Serdang

Regency, more precisely in Denai Lama

Village, Labu Beach District, Paloh Naga

agrotourism is an agrotourism that uses

green rice as a medium to attract tourists to

come to the agrotourism, Paloh Naga

agrotourism not only uses paddy rice as its

beauty that makes tourists visit the

agrotourism, instead, Paloh Naga

agrotourism uses local wisdom in the place

that makes tourists visit, to the local

wisdom that is among them: (1) Paloh Naga

agrotourism has dragon paloh money

made of wood, dragon paloh money is

exchanged for real money, one dragon

paloh money is priced at Rp. 2000, dragon

paloh money made of wood is used as a

means of transaction in agrotourism. (2)

Paloh Naga Agrotourism has art

performances that are held every Sunday,

art performances display regional dances in

North Sumatra and also perform existing

drama dramas, art performances are also

held if there are guests who come to Paloh

Naga agrotourism such as Governor,

Parwisata Office, etc. or also held on certain

days.

This study aims to determine the level

of visits in frequency in Paloh Naga agro-

tourism. Research Benefits Knowing the

level of interest and needs of tourists, this

1724 | The Level of Frequency of Tourist Visits In Paloh Naga Agrotourism

research can help Paloh Naga agro-tourism

managers understand the level of interest

and needs of tourists so that they can

develop products and services that are

more in line with the needs and interests of

tourists.

MATERIALS AND METHODS

The research was conducted in Paloh

Naga agrotourism, Denai Lama Village,

Pantai Labu District, Deli Serdang Regency,

research is quantitative. The research

samples were visitors, communities,

managers, and village governments in

Paloh Naga agrotourism. The total sample

of the study was 112 respondents. The data

is presented in frequency and percentage

tables with categories 1 through 3.

Categorization based on the mean value of

the interval and the standard deviation of

each sub-variable, i.e.

Low category = < (Xÿ +) 1

Medium category= ((Xÿ +) 1)~((Xÿ + )

+ 1)

High Category = > (Xÿ +) + 1.

RESULTS AND DISCUSSION

Nasrul (2010) and in Fadhila, (2019)

emphasize that tourists who visit a tourist

attraction are temporary. Foreign and

domestic tourists not only carry out visits to

tourist attractions but also visit other places

such as family or relatives' homes. Tourist

visits can be seen in sub-variables: (1) the

beauty of the tourist attraction (KW

), (2)

The originality of the tourist attraction (KW

2). Frequency of tourist visit sub-variables

in Table 1.

Table 1. Frequency of Sub-Tourist Visits

Sub Variables

/Variable

Categories

Sum

F %

Beauty

Sights

(week

)

105

94%

112

100%

The originality of

attractions (KW

)

89%

11%

112

100%

Description: category 1 = low, 2 = medium, 3 = high

Pendit (1994) in Armindiana (2018),

defines tourist attractions are all things that

cause people to be interested in visiting an

area. Something that has value and is

valuable to visit or witness can be

interpreted as a tourist attraction or

commonly called a tourist attraction.

The data processed, the beauty of

tourist attractions has a low category of

94% while those with a medium category of

6% have a high category of 0%. The beauty

of Paloh Naga Agrotourism comes from

rice grown by farmers, where paddy rice is

made as the main object in Paloh Naga

agrotourism.

Donny Ivan Samuel Simatupang

Helena Pakpahan Tatcher

Rizky Ananda Warin-Wind

| 1725

The originality of tourist objects is

interpreted as authenticity or authenticity.

Originality is the most important factor of a

tourist attraction because the originality of

a tourist object shows the quality and

history of the agro-tourism area.

The data processed, the originality of

tourist attractions has a low category of

89% while those with a medium category of

11% and have a high category of 0%.

CONCLUSIONS

The tourist visit rate in Paloh Naga

agrotourism is a sub-variable of the beauty

of the object having a low category value of

94%, a medium category of 6%, and a high

category of 0%. The originality sub-variable

has a low category value of 89%, a medium

category of, 11% and a high category of

0%.

Suggestions for further research:

1. Research tourist preferences and

satisfaction with the facilities and

services available at Paloh Naga

Agrotourism, so that managers can

improve unsatisfactory facilities and

services and improve the quality of the

tourist experience.

2. Evaluating the impact of promotion

and marketing policies on the level of

tourist visits in Paloh Naga

Agrotourism. This research can assist

managers in determining more

effective marketing strategies to

increase tourist visits.

3. Examining the factors that influence

tourists' intention to revisit Paloh Naga

Agrotourism, such as experience, price,

facilities, and services. By knowing the

factors that influence the intention to

return, managers can improve the

quality of facilities and services and

optimize pricing policies.

4. Evaluating the impact of the CSR

(Corporate Social Responsibility)

program carried out by Paloh Naga

Agrotourism on the surrounding

community, such as increasing the

welfare and quality of life of the

community. This research can assist

managers in increasing the positive

impact of CSR programs and

increasing harmonious relations with

the surrounding community.

5. Researching the potential for

developing new tourism products that

are by the potential for agro-tourism in

the Paloh Naga Agro-tourism area.

This research can assist managers in

adding a variety of tourist objects to

attract new tourists and increase

tourist visits.

REFERENCES

Andriani, R. A., Winarno, J., & Wibowo, A.

(2021). Empowerment of Samiran

Boyolali Tourism Village (Dewi Sambi)

Based on Talc (Tourism Area Life Cycle)

Analysis Theory.

Agritexts: Journal Of

Agricultural Extension

(1), 59.

Https://Doi.Org/10.20961/Agritexts.V

45i1.51540

Bq. Devi Armindiana, D. A. P. I. (2018).

Analysis of the

characteristics and

response of northern tourists

(1), 8–

15.

Krisnadi, A. R., & Natalia, D. (2020). Analysis

of factors that influence the interest of

tourist visits based on the

1726 | The Level of Frequency of Tourist Visits In Paloh Naga Agrotourism

components of tourist destinations in

the culinary area, Pasar Lama

Tangerang.

Destinesia : Journal of

Hospitality and Tourism

(1), 34–46.

Https://Doi.Org/10.31334/Jd.V2i1.106

Kusuma, G. W. A. (2022). Jumprit tourist

attraction in Temanggung Regency

has an impact on visit interest.

Pariwisat Scientific Journal

, 1(1), 35–

48. Https://Doi.Org/Https://Jurnal

Stiepari.Ac.Id/Index.Php/Nawasena/Ar

ticle/View/3/4

Laila Hayati, S. S. (2022). Criteria for

determining tourist visits to natural

attractions in Balangan Laila Regency.

Journal of Economic and

Development Sciences

, 5(8.5.2017),

2003–2005.

Https://Doi.Org/Https://Doi.Org/10.2

0527/Jiep.V5i1.5525

Markoni, M. (2020). Factor Analysis of

Factors Affecting Visitor Satisfaction at

Pantai Panjang Kota Bengkulu.

Creative Research Management

Journal

(1), 19.

Https://Doi.Org/10.32663/Crmj.V3i1.1

258

Nasrul. (2010). Number of Tourist

Attractions, Number of Tourists,

Occupancy Rate, Per capita Income to

Semaran City Regional Revenue 1994

–2009.

Thesis of the Faculty of

Economics and Business, Diponegoro

University.

Nengsih, M., & Ariska, Y. (2020). Cluster

Analysis of Tourist Attraction Visitors

(Case Study: Pantai Panjang

Bengkulu).

Scientific Journal of

Economics and

Business,8(1

)(1–8

Https://Doi.Org/Https://Doi.Org/10.3

7676/Ekombis.V8i1.926

Pendit, S. N. (1994).

The Science of Tourism

An Inaugural Introduction

. Pt Pradnya

Paramita.

Sons, D. A., & Pangestuti, E. (2018). The

influence of city branding "The Heart

of East Java" on visiting interest and

visiting decisions (survey on tourists

visiting Malang Regency).

Journal of

Business Administration.

Rafli Safriannur Fadhila*, N. R. J. (2019). The

Effect of The Number of Tourist Visits,

Hotel Occupancy Rate, Length of Stay

of Tourists on The Economic Growth of

South Kalimantan Province.

Journal of

Economic Sciences and Development

(1), 21–32.

Https://Doi.Org/Https://Doi.Org/10.2

0527/Jiep.V2i1.1152

Riawan, & Indraphrasta. (2017). The Role Of

Sapta Pesona Wisata In Increasing The

Revenue Of Tourism Industry

Entrepreneurs At The South Bantul

Beaches.

Khasanah Science-Journal of

Tourism and Culture

8(2)

Https://Doi.Org/Https://Doi.Org/10.3

1294/Khi.V8i2.2322

Rosmawati. (2021). The Potential of

Megalithic Cultural Traditions in Tana

Toraja as a Tourist Attraction.

Journal

of Humanities

(2621–5101), 2.

Https://Doi.Org/Https://Doi.Org/10.3

4050/Jib.V9i2.18359

Simatupang, J. P., Pakpahan, H. T., &

Panataria, L. R. (2022). Own Pick

Orange Agrotourism Development

Strategy In The Merek District Of Karo

Regency.

Jurnal UMMAT,

9(1), 65–74.

Wilopo, N. R., & Pangestuti, E. (2017). The

Effect of Online Advertising

Effectiveness on Visiting Interest and

Donny Ivan Samuel Simatupang

Helena Pakpahan Tatcher

Rizky Ananda Warin-Wind

| 1727

Its Impact on the Decision to Visit

Foreign Tourists to Dki Jakarta.

Journal

of Business Administration.

Https://Doi.Org/Http://Administrasibi

snis.Studentjournal.Ub.Ac.Id/Index.Ph

p/Jab/Article/View/1802

Wiratini M, N. N. A., Setiawan, N. D., &

Yuliarmi, N. N. (2018). Analysis of

factors influencing tourist revisit

intentions on tourist attractions in

Badung Regency.

E-Journal of

Economics and Business Udayana

University

, 279.

Https://Doi.Org/10.24843/Eeb.2018.V

07.I01.P10.

for possible open access publication

under the terms and conditions of the Creative

Commons Attribution (CC BY SA) license

(https://creativecommons.org/licenses/by-sa/4.0/).