KAMPUNG PELANGI SEMARANG AS SPECTACLE OF CITY LANDSCAPE

: Kampung Pelangi is one of the trends used to dress up several villages in Indonesia so that they have selling points to help the community develop more in advancing their villages. The villages that become Pelangi villages have quite similar types of village problems, namely villages that are densely populated with the majority of the population being the lower middle class. This ward is located by the river and has a hillside site and is in the center of the city. This gave rise to a phenomenon where an urban village became an object of public spectacle. Coupled with easy digital access to promote goods for sale, including the beauty of the village, this has made the village an object to be watched and enjoyed rather than simply defined as a place to live. What is witnessed or shown is a scenario planned by the community and the village government, by looking for the potential that exists in people's lives, then raised and highlighted as the attraction of the village spectacle. This paper discusses how Kampung in Indonesia developed within the scope of the city of Semarang and ended up becoming a trend of dressing up as a village in the modern era with the case study of Kampung Pelangi to reveal the extent to which the level of spectacle created in reality in urban areas. villages in Indonesia seen from the Kampung Pelangi phenomenon.

Implementing this policy will certainly have a different impact on each kampung.
Looking at the various efforts of the government and the society to beautify their kampung so that tourists can visit, makes a phenomenon where kampungs are transformed into a public spectacle object.
Coupled with easy digital access to promote goods, it has increasingly caused a kampung to become an object to watch and enjoy, more than just its definition as a place to live. What is watched or shown is a scenario planned by the community and the government for the kampung, by looking for the potential that exists in the community's life, then raised and highlighted as a spectacle point of attraction for the kampung, while the community is obliged to adapt to this new thing.
Guy Debord said that "In societies where modern conditions of production prevail, all life presents as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation." (Debord, 1967) The modern spectacle in question describes the response given by society to that environment. Reality depends on how society interprets the image. This image is created from the 'face' of the kampung which is dressed up by the people who are triggered by the authorities or the government so the city's face becomes more beautiful.
One of the kampungs to be discussed  Everything that was directly lived has moved away into a representation" (Debord, 1967). The modern spectacle in question describes the response given by society to that environment. The resulting reality depends on how society interprets the image. Debord (1967) also mentioned that in societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles.
Everything that was directly lived has moved away into a representation. What is meant by spectacle here is not a collection of images, but social relations between people mediated by images. Then this seems uncontrollable in the present, it will be interpreted fundamentally, even unilaterally, without dialogue when translating the image, regardless of the background and other considerations regarding the image. "When culture is nothing more than a commodity, it must also be the star of a spectacular society." (Debord, 1967) City, 1920City, -1960City, , 2015. Therefore, the next government also began to encourage the development of kampung by making regulations for Kampung planning which were considered to 'tarnish' the beauty of urban areas in a city, especially big cities.
One of the efforts to rearrange the kampung which is considered messy and slum is to turn it into a tourist area. Image 3: Kampung Jodipan (Tamami, 2022) Before it was renovated, this kampung, called a slum, had a typology of houses with hilly footprints that made the house design terraced and had different height levels, with very narrow spaces between houses so that only motorbikes could enter, even some roads could only be passed on foot. The finishing materials used tend to be typical, with exposed brick finishing which is considered less aesthetic, especially because many of them are mossy and lots of trash is scattered everywhere.
The orientation of each house is different and paths or areas that can be traversed are built between the houses in the kampung.
Then the houses that were renovated became more livable, with the same characteristics, only with a colorful paint finish. The footpath was improved by adding steps that were safer for walking.
The Kali Semarang River, which forms the line between the main road and the kampung, is very murky and unkempt so blockages often occur. The government, through local contractors, is building river irrigation. Initially, the riverbanks did not have a strong foundation to support the houses, so they had the opportunity for landslides. A foundation and a road were made in front of the house, as well as a road by the river for a more comfortable pedestrian. Followed by the community who work together to clean the river so that the river banks are clean and well maintained.

Spectators came to Kampung Pelangi to
Enjoy the new tourist destination (Queen, 2018) At the same time, through the Pokdarwis programs, the kampung community has also started looking for ideas to increase the income of these visiting tourists by creating souvenirs with the label 'Kampung Pelangi' as a brand to promote. In this phase, the media is an influential aspect in shaping the "face" of Photospot in between the space of Kampung Pelangi (Queen, 2018) Image 8: Kampung Pelangi as Spectacle.
Pictures of Wayang as the Javanese identity (Queen, 2018)