JRSSEM 2022, Vol. 02, No. 5, 677 – 686

E-ISSN: 2807 - 6311, P-ISSN: 2807 - 6494

10.36418/jrssem.v2i05.325 https://jrssem.publikasiindonesia.id/index.php/jrssem

ANALYSIS OF THE REPUTATION OF YOUTH RESILIENCE

PROGRAMS IN INDONESIA; GENERATION BERENCANA

(GENRE) FROM THE PERSPECTIVE OF THE GENRE

AMBASSADORS

Suharyanti

Qinchara Indra Devinta

1,2

Universitas Bakrie Jakarta, Indonesia

e-mail: suharyanti@bakrie.ac.id, qincharaindradevinta@bakrie.ac.id

*Correspondence: suharyan[email protected]c.id

Submitted

: 28 November 2022

Revised:

05 November 2022

Accepted

: 09 December 2022

Abstract: The National Family Planning Coordinating Board of Indonesia (BKKBN) launched the

Generation Planning (GenRe) as a youth resilience program in response to adolescent issues. The

GenRe Ambassadors (GA) are role models whose job is to socialize and persuade young people in

Indonesia to behave in a healthy manner. GenRe E Indonesia is an organization that accommodates

GenRe Ambassadors. The success of Gnere Ambassadors in carrying out their duties is also

determined by how they perceive the reputation of the organization they shelter. The purpose of

this research is to know the reputation of GenRe Indonesia as perceived by Duta GenRe by using

the dimension of reputation. This research approach is qualitative and employs phenomenological

methods. The informants are the GenRe Ambassadors, who have served as ambassadors for 2–3

years. Sampling was carried out using a snowball technique for further in-depth interviews. The

result of this study is emotional appeal, which is the strongest dimension in shaping positive

perceptions of GenRe Indonesia. Meanwhile, in the dimensions of workplace and development,

financial and coordination constraints are factors that form unsatisfactory perceptions for GenRe

Ambassadors. Considering the emotional connection that is formed, it should be the concern of

BKKBN and GenRe Indonesia to immediately respond to the GenRe Ambassador's dissatisfaction.

Keywords: Reputation; Herberg's Motivating-Hygiene theory of Motivation; Job Satisfaction.

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10.36418/jrssem.v2i05.325 https://jrssem.publikasiindonesia.id/index.php/jrssem

INTRODUCTION

Indonesia's population continues to

grow significantly each year. Based on

information published by the Central

Statistics Agency (BPS, 2021) Indonesia's

adolescent population predominates in

comparison to children and the elderly. The

majority of adolescents in Indonesia

necessitates specific attention from various

stakeholders.

Meanwhile, in adolescence, a person

begins the journey from puberty to

adulthood, the period of identity

exploration. This transition period is

marked by very complex physical,

behavioral, and emotional changes. They

also go through changes and cognitive

development. They need education and

social adjustment to become adults and

have mental maturity. Especially now, when

technology is rapidly evolving and will

undoubtedly have an impact on teenagers

as they mature. The flow of globalization

and information that cannot be controlled

can result in the behavior of today's

adolescents becoming unhealthy and

needing more attention.

To anticipate negative behavior that

appears in line with the digital era, the

Government of Indonesia through the

Indonesian National Population and Family

Planning Agency (BKKBN) which is

responsible for population issues in

Indonesia, created a communication

program, namely Generation Planning

(Genre) which focuses on youth resilience.

The Genre Program is a forum for building

and developing the character of youth by

educating Indonesian youth to stay away

from premarital sex, early marriage and

drugs so that they become a strong young

generation and are able to contribute to

Indonesia's development.

In 2016, the National Population and

Family Planning Agency (BKKBN) formed

an organizational forum, namely Genre

Indonesia, which serves as a forum for the

development and capabilities of youth who

join the GenRe forum. Through this forum,

the selection of GenRe Ambassadors was

carried out. Genre Ambassador elections

are held every year in 34 provinces in

Indonesia, and the participants are young

people aged 17-22 years. After the

selection of Genre Ambassadors, all

activities and responsibilities carried out by

Genre Ambassadors will be supervised and

fostered by BKKBN. The selected GenRe

ambassadors will become agents of change

tasked with socializing and adapting youth

to avoid pre-marital sex-early marriage,

and drug use. Genre Indonesia is an

organization that functions as a forum for

the development and capabilities for

programs, members of Genre forums

throughout Indonesia, and establishes

partnerships and creates collaborations in

the development of sustainable and

sustainable work programs to achieve the

organization's vision and mission.

According to Sitel (2017) to achieve the

interests and goals of an organization, all

components of the organization must work

together in order to create a positive

perception, image, and reputation in the

eyes of stakeholders. Furthermore,

building a reputation is very important in

creating recognition, credibility, and trust in

the eyes of the community and its

employees. Reputation can be built

679 | Analysis of The Reputation of Youth Resilience Programs In Indonesia; Generation Berencana

(Genre) From The Perspective of The Genre Ambassadors

through the creation of good relations and

communication with various stakeholders,

internal and external (Seitel, 2017)

The same is true for Genre Indonesia

organizations, in carrying out their

functions, they must have good

cooperation with stakeholders. Genre

Ambassador is one of the stakeholders that

are discussed in this study. All activities and

responsibilities carried out by Genre

Ambassadors will be supervised and

fostered by Genre Indonesia. Genre

Ambassadors can be said to be the face of

the genre Indonesia, because of their

important role in socializing the Generation

Berencana (GenRe) program. Genre

Ambassador can be considered as a

member of GenRe Indonesia's workforce or

an employee who works to promote the

Indonesian Genre program. Therefore if

Genre Indonesia provides job satisfaction

for Genre Ambassadors, then Genre

Indonesia in return will have a good

reputation from the point of view of GenRe

Ambassadors. The objective of this

research is to determine the reputation of

the Indonesian Genre from the point of

view of GenRe Ambassador community.

Reputation

A business reputation is the "net"

affective or emotional reaction of

customers, investors, employees, and the

general public to the company's name,

whether positive or negative, weak or

strong (Fombrun et al., 2000). (Oktaviani &

Septiani, 2020) argued that a company's

reputation is the most crucial factor, as a

company's positive or negative reputation

is a significant indicator of its performance.

(Wæraas & Dahle, 2020) stated that

reputation is not only about relationships

with external stakeholders, but also formed

by relationships with internal stakeholders.

In recent years, research has been more and

more interested in how employee voice and

behavior affect organizational reputation;

(Rokka et al., 2014); (Walsh et al., 2016);

(Könsgen et al., 2018); (Schaarschmidt,

2016) In other words, stakeholders play a

crucial part in defining an organization's

reputation.

Dimensions of Support for Reputation

(Fombrun et al., 2000), describe

reputation as a cognitive representation of

a growing organization due to the fact that

stakeholders are aware of corporate

operations. Moreover, according to Chun

(2005) in (Alniacik et al., 2011), reputation

can be viewed as a summary of the

perceptions held by all relevant

stakeholders of an organization, i.e. what

customers, employees, suppliers,

managers, creditors, the media, the

organization's community, and the

associations they form with it believe.

(Fombrun et al., 2000) identified the

following dimensions or variables that

contribute to the establishment of

reputation:

a. Social Responsibility

Social responsibility is an

organization's or company's attitude as a

decent citizen, accountable for the

environment, work, and upholding high

standards for how to treat people.

b. Emotional appeals

The emotional dimension at issue is a

person's positive feelings, admiration,

respect, and trust in the organization.

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c. Workplace Environment

A well-managed workplace will foster a

pleasant working atmosphere, and people

will like their work.

d. Product and Service

 Stand behind a product or service,

backing products or services in

accordance with customer

commitments.

 Offers high-quality goods and

services, i.e., goods and services that

meet consumer needs effectively.

 Developers innovate products or

services, namely through creating

innovations or new products or

services.

 Offers items and services with a high

value to consumers, i.e., products and

services that are valued or have a

high value.

e. Vision and Leadership

 Organizational leaders possess a

strong leadership sensibility.

 An organization has a clear vision for

its future. • Market opportunities are

identified and capitalized on.

f. Financial Performance

Superiority over rivals, profitable track

record, low-risk investment, and growth

prospects.

The researcher limits the focus on the

dimensions that are relevant to this

research, namely the dimensions of

emotional appeal, workplace environment

and vision and leadership.

MATERIALS AND METHODS

This method of research is qualitative

and incorporates phenomenological

techniques. (Creswell, 2013) defined

phenomenology as a way for articulating

the meaning of an idea or phenomenon

based on the lived experiences of

numerous individuals. At the core of

phenomenological research is the concept

of the lifeworld, which recognizes that each

individual's reality is unique and that

individual actions can only be understood

through examining the lifeworld of

individuals and their shared perspectives

Researchers must therefore access

individuals' "common-sense reasoning" in

order to examine their motivations, actions,

and social reality from their perspective.

The phenomenon under investigation is the

GenRe Ambassadors' perception of GenRe

Indonesia. This method and strategy

enabled GenRe Ambassadors to express

their views, feelings, and experiences in

their own words, unrestrained by the fixed-

answer questions often employed in

quantitative research.

Three adolescents who have served as

GenRe Ambassadors for two to three years

are the informants. Using a snowball

sampling technique, informants who met

the predetermined criteria were obtained

through random sampling. This sampling

technique entails primary data suppliers

suggesting other possible data sources

who can participate in research

investigations.

Researchers conducted is in-depth

interviews with informants to collect data.

During the process of data analysis, how

GenRe ambassadors perceive the

reputation of GenRe Indonesia

engagement was categorized according to

dimensions of support for reputation

681 | Analysis of The Reputation of Youth Resilience Programs In Indonesia; Generation Berencana

(Genre) From The Perspective of The Genre Ambassadors

RESULTS AND DISCUSSION

Reputation Analysis

1. Emotional Appeals

The emotional dimension is a sense of

awe, pride, trust and belonging that is felt

by Genre Ambassadors to be part of the

Indonesian Genre. stated that that looks at

stakeholder perceptions of university

reputation. According to (Dursun &

Gumussoy, 2021), services' quality and

emotional appeal have an impact on

universities' reputations.

Genre Dutas feel very proud to be

Indonesian Genre Ambassadors (National

Genre Ambassadors). They are very proud

because they are entrusted with a great

responsibility. In addition, they also have

the opportunity to broaden relationships,

add insight, and at the same time learn how

to have a strong mentality and good self-

control.

“Very proud. Being a Genre Ambassador is

something to be proud of, not to mention

at the National level, even in the district if

you become a Genre Ambassador it brings

great responsibility.” (A- in interview on 3

July 2021)

The Genre Ambassadors still feel proud

to serve as Genre Ambassadors, even

though no operational funds have been

provided. Thus, the element of one of the

supporting elements of reputation, namely

emotional appeal, is fulfilled.

2. Workplace Environment

Although emotionally the GenRe

Ambassadors are proud to be part of

GenRe Indonesia, operationally they

experience problems, namely financial and

coordination problems.

Indonesian genres. whose function is as

a forum, has not been able to meet the

financial needs of Duta GenRe, in the sense

of a fixed salary or honorarium. This is

because GenRe Indonesia is a non-profit

organization engaged in the social sector

which for financial aspects depends on

BKKBN policies.

Sometimes there are those who give

money for transportation, sometimes there

are also friends who really ask for help

without any money for transportation. But

in terms of consumption facilities, yes it is

definitely facilitated. If someone invites a

friend from the GenRe Forum, there is no

pocket money or transportation. But if

someone invites you from a private

agency/institution, they usually pay for

transportation.” (C - in interview on July 3,

2021).

However, based on the results of

interviews with the Genre Ambassadors, if

there are activities specifically held by the

GenRe Indonesia involving Indonesian

Genre Ambassadors, then the Indonesian

Genre Ambassadors will be facilitated by

the central BKKBN such as accommodation,

transportation, and so on.

"If there is a workshop initiated by FGI or

BKKBN, accommodation and

transportation will be provided. There is

also pocket money from the BKKBN. But if

there is no pocket money from FGI," (F - in

Interview on 9 July 2021).

Besides that, they also feel that the

chemistry between the GenRe

Ambassadors has not been formed, so

when they have to coordinate to carry out

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joint activities, it is rather difficult. This is

because GenRe Ambassadors are spread

throughout Indonesia and each region has

its own work agenda.

"The reality is it's not easy to unite GneRe

Ambassadors from all over Indonesia who

have different perspectives. But basically

we are all aware that we are the same

teenagers who have been selected as

ambassadors, who must be able to work

together well so that our tasks can run

smoothly. “(A - , Interview on July 9, 2021).

A study by (Sukamto & Malau, 2019)

regarding the GenRe program in Padang,

West Sumatra, shows somewhat different

findings. In addition to the problem of a

lack of financial support, the difficulty in

managing time between their duties as

ambassadors and their obligations as

students makes it difficult for them to carry

out GenRe activities which are quite dense.

Constraints like these should be of concern

to the BKKBN, because GenRe

Ambassadors are the spearhead of

socializing GenRe programs.

An example of an ideal work

environment is what Google company uses

(Siahaya, 2013). This study explains that

employee relations conducted by Google

are very well built. Google designed its

unique offices and cafes to encourage

interaction between Googlers in teams and

other teams and foster conversation about

work as casual as playing. From this

exposure it can be concluded that Google.

implementing a culture of participation.

Even Googlers (a term for Google

employees) have the right to ask questions

by asking questions directly to Google's

leaders. Not only does Google believe that

making employees happy or humanizing

will radiate a good company reputation in

the eyes of employees and even other

external stakeholders. That way, employee

productivity will increase and the

company's vision and mission will be

achieved (Siahaya, 2013). Given that GenRe

Ambassadors are young people, a

participatory culture and work system that

allows "work while playing" interactions

such as Google may need to be

implemented by GenRe Indonesia.

3. Product and services

In this study, product and service are

products and supporting services provided

to Duta Genre in carrying out their duties

and responsibilities given by the

Indonesian Genre.

According to the GenRe Ambassadors,

they are equipped with daily Uniforms

(PDH) for official visits when they carry the

name of the Indonesian Genre and also a

sash which is used as a symbol that they

represent the Indonesian Genre. Apart from

that, seminars and training were also given

to them in order to improve their capacity

as ambassadors.

What I like about being a GenRe

Ambassador is the training or workshops

held to increase my knowledge and skills,

such as workshops on the dangers of drugs,

public speaking training and other useful

activities that make me feel confident and

proud (C - , In interview on July 9, 2021).

4. Vision and Leadership

The GenRe Indonesia has been around

for 10 years. According to the Genre

683 | Analysis of The Reputation of Youth Resilience Programs In Indonesia; Generation Berencana

(Genre) From The Perspective of The Genre Ambassadors

Ambassadors, the Genre Indonesia’s

leaders already have a very good

leadership spirit and are also great people.

The Genre Ambassadors also argue that the

Indonesian Genre is different from various

existing movements because it has a very

clear and integrated vision and mission.

Previous research from Men & Stacks also

shows that transformational leadership

positively influences employees'

perception of organizational reputation,

not only directly but also indirectly, through

empowering employees. Transactional

leadership has a significant negative direct

effect on employees' perception of

organizational reputation. Employees who

feel more empowered in terms of perceived

competence and decision‐making control

have a more favorable evaluation of

organizational reputation.

“The Indonesian genre is managed by really

cool people and has good leadership skills.

The vision is also clear, seen from its

activities such as discussions on

reproductive health, Gen Z doctors, youth

forums that understand sex and talk shows

at school. Moreover, GenRe is under the

BKKBN which is directly responsible to the

president. So GenRe Indonesia is a credible

and prestigious organization.” (F - in an

interview on 9 July 2021).

According to the findings of the

discussion above, the chairman of the

Indonesian Genre's vision and mission, as

well as the leadership, sufficiently meet the

requirements of vision and leadership as

one of the aspects supporting reputation.

The results and discussions above

indicate that emotional appeal is the most

important reputation dimension. This can

be seen from the GenRe Ambassador's

answers, which all lead to positive

emotional appeal. Even though there are

financial constraints and coordination that

is not ideal, the GenRe Ambassadors still

feel proud and emotionally attached to

GenRe Indonesia. These findings are

somewhat different from a study by

(Gouthier & Rhein, 2011) which stated that

employee views of management's

treatment have a significant impact on their

emotional and behavioral responses and

attitudes. Therefore, employee

organizational pride can only grow if

workers believe that the company interacts

with its stakeholders in a responsible and

honest manner.

Pride, fostering a positive work

environment, and interpersonal

interactions with all members of the

company are significant aspects of

emotional appeal (Men & Yue, 2019). The

pride, adoration, and sense of duty that

Genre Ambassadors feel as such have been

frequently expressed. To ensure the success

of the GenRe program, Genre Ambassadors

volunteer their services. Even though the

Indonesian Genre and Duta Genre are not

yet ideally bonded, they are aware that this

is a normal part of a growing organization.

In order to properly advance the Genre

program in accordance with the current

vision and goals, the Genre Ambassadors

still feel that there are many benefits to be

gained by becoming ambassadors and feel

proud. As a result, it can be said that the

Indonesian genre still has a good

reputation to this day. However,

organizations must continually work to

develop and maintain strong bonds, a

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favorable  impression  and  reputation,  and 
favorable attitudes among stakeholders. 
 
CONCLUSIONS 
 
The  dimensions  of  support  for 
reputation  used  in  this  study,  namely 
emotional appeal, workplace environment, 
product  and  service  and  vision  and 
leadership,  can  be  used  to  analyze  the 
reputation  of  GenRe  Indonesia  from  the 
perceptions of the Gene Ambassadors who 
are the subjects of this study. In particular, 
the  emotional  appeal  dimension  is  an 
important  value that must  be maintained 
and  developed  in  order  to  form  a  closer 
engagement.  This  emotional  bond  is  an 
excuse for the GenRe Ambassadors to be 
able to accept some dissatisfaction such as 
poor  financial  support  and  coordination 
problems. Of course, GenRe Indonesia and 
the BKKBN must immediately follow up on 
these  deficiencies,  bearing  in  mind  that 
GenRe  Ambassadors  are  the  frontline  in 
socializing GenRe programs. 
For  further  research,  the  researcher 
recommends to elaborate more deeply on 
Genre  Ambassador’s  job  satisfaction  in 
carrying out their duties by using theories 
or  concepts  such  as  organizational 
communication  and  internal 
communication. 
 
 
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