IMPLEMENTATION OF AGENCY THEORY INTEGRATIVE BY CREATIVE ECONOMY ACTORS

Submitted: 17 October 2021, Revised: 24 October 2021, Accepted: 27 October 2021 Abstrak. Agency theory centers on two individuals: the owner (principal) and management (agent). Agency theory explains the relationship between the delegation of authority from the principal to the agent. The principal and the agent are seen as rational economic people who are solely motivated to maximize their respective personal interests. This study aims to know the agency theory in running the company entrusted to him, the Sunnah Rasulallah SAW. This study aims to analyze the agency theory model from a conventional perspective to support business actors, wants to produce an integrative-innovative agency theory model (Sunnah Rasulullah SAW) that is measurable related to business people. The analytical method uses in-depth descriptive analysis. The methodology used here is different from the methodology of research in accounting vivacious (mainstream), which emphasizes the use of statistical descriptive with interpretive stance with data analysis used is qualitative nature which in the study of the data used could not be expressed in figures. The results showed that the agency implemented by the Prophet as a representative of integration was quite varied, and this was also carried out by previous prophets. Among their main tasks is to introduce Allah and invite his people to believe in Him. In addition, the prophets and apostles are also tasked with correcting the negative behavior of their people in various aspects of life, including economic behavior. Therefore, in the implementation of this integrative agency, sharia transactions will be more profitable both in the global economy and the creative economy.


INTRODUCTION
Modernism that we know today is the latest capitalism used to push any commodity on the surface of this earth.
According to (Supriyanto, 2020), modernism is linear historical progress, absolute scientific truth and the engineering efficacy of an idealized society, and the standardization of knowledge systems with a production system. This can be explained by assuming that we cannot imagine that market expansion takes place without being preceded by capital accumulation with a market economy as an economic system in which the production of goods and the allocation of resources is determined primarily by decisions made in a competitive climate by economic actors rather than being determined by the state.
Profit orientation has an individual goal is the main characteristic of a market financial system. It can be said clearly that this system is a form of the capitalist economy (Bararuallo, 2019

MATERIALS AND METHODS
The research methodology used here is different from the research methodology in positive (accounting mainstream), which emphasizes statistical tools. Still, this study uses a relatively free design, namely the non-mainstream (interpretive paradigm, critical paradigm, critical paradigm). which significantly accommodates freedom of thought whose impact will be seen in the form of research design and the state of scientific construction (Triyuwono, 2000) This research approach is qualitative with the researcher's instrument because in detecting; (i) the pattern of agency theory in a conventional perspective to support business actors, especially the creative economy; (ii) pattern agency theory an integrative-innovative (Sunnah Rasulullah SAW) that is measurably related to creative economic actors.
The information that will be explored is business management, especially on production management, carefully because it involves their 'company secret' so that research will not have a negative effect.

Perspective
The  (Mujtahidin, 2019). In addition, it is explained that the increasing managerial ownership will make management's wealth more related to the company's wealth, so that management will try to reduce the risk of losing their wealth.

Model Agency Theory about MSMEs
MSMEs are creative economic institutions that are pretty old, which was proven during their existence in the financial crisis era. Likewise, during various market conditions so they in carrying out their business, they will be more innovative.
Resilience in MSMEs due to independence and mastery of market information on production factors is also needed, especially to find out several things that support vital aspects, namely the source of One of the biggest misunderstandings among Muslims is that they view wealth as not very good. Wealth tends to be interpreted negatively because it has the potential to help human beings with God.
Within the scope of this misunderstanding, it is almost certain that the money is not lawful. It isn't easy to find rich status with the predicate of holiness. This world is at the mercy of the infidels and prisons for  (4) 14 )

CONCLUSIONS
The ideal condition is that the agent will make profitable financial decisions for the principal so that agency theory that discusses the relationship between agent and principal can explain this phenomenon.
In addition, increasing managerial ownership will make management's wealth more related to company wealth, so that management will seek to reduce the risk of losing its wealth. In Javanese culture, which