JRSSEM 2022, Vol. 02, No. 2, 203 207
E-ISSN: 2807 - 6311, P-ISSN: 2807 - 6494
DOI : 10.36418/jrssem.v2i2.255 https://jrssem.publikasiindonesia.id/index.php/jrssem/index
ANALYSIS OF AUDIENCE RECEPTION ON PROCESS
MESSAGE THROUGH PREACHING
Ronny Simorangkir
1
Universutas Sahid Jakarta, Indonesia
e-mail: ronnysimorang[email protected]il.com
*Correspondence: ronnysimorang[email protected]ail.com
Submitted: 02 August 2022, Revised: 22 August 2022, Accepted: 19 September 2022
Abstract. The Covid-19 pandemic that occurred in the midst of the era of information technology
development made the dissemination of information occur significantly everywhere, one of which
was messages about prokes through sermons. This study used qualitative research methods, while
the data collection techniques were carried out by interviews, observations and documentation.
The results of the study show that the Prokes message from the Preacher and Congregation during
the Covid-19 pandemic, it turns out that almost all messages conveyed by the communicator are
not conveyed and are actually interpreted differently by the communicant, in this case the
congregation. Distortion of the meaning of the message received by the communicant is due to
the way of delivery and the delivery limit space using the media which is often disturbed and the
differences in the characteristics and background of the communicant who have not fully
understood the use of electronics fluently, so that there is often ambiguity in the meaning of the
message.
Keywords: audience reception; prokes; sermon; HKBP.
Ronny Simorangkir
| 204
DOI : 10.36418/jrssem.v2i2.255 https://jrssem.publikasiindonesia.id/index.php/jrssem/index
INTRODUCTION
Communication between humans
when the Covid-19 pandemic hit the world,
made many changes in the order of life in
the midst of society, nation, state and
church. It is still clear in our memories, at
the beginning of the pandemic, ignorance,
anxiety, stuttering, and unpreparedness
had dominated body and soul. But over
time, we begin to adapt to change
(Christiany, 2020).
From the end of 2019 to the beginning
of 2021 the Ministry of Communication and
Information received 147 issues that led
people to misleading fears about the
corona virus (Covid - 19). There are 86
disinformation issues, the rest are classified
as hoaxes. The most information is about
the origin of the virus, then how to prevent
it and how to treat it. Misleading
information is widely spread on social
media, such as WhatsApp, Facebook, and
Instagram (Lidwina, 2020).
In the reception analysis, it is stated
that every individual who receives the news
text or hears the news will understand and
interpret it according to their respective
social, cultural, and subjective experiences.
Differences in status and economic
background, education, community in the
midst of each individual's life, affect the
way they understand and interpret every
news that comes to the Covid-19 Virus
(Fadhel, 2018).
Messages spread on social media
change a lot of people's behavior in the
middle of the world, because of the fear it
creates and unsettles the community.
Changes in behavior in the community, the
influence of message content, regarding
the Covid-19 virus from the media gave
birth to a new habit in the order of people's
lives, such as the new habit of always
washing hands with soap, using masks, and
paying attention to the intake of foods that
are high in vitamins, such as fruits, as well
as increasing people's desire to keep
exercising diligently to increase body
immunity (Ginting, 2020).
The amount of information circulating
among the public, many of which are
hoaxes, adds to the fear in the midst of
public life. For this reason, public service
advertisements are needed in conveying
information regarding the dissemination of
information. The HKBP Kebon Jeruk Church
is also called to play an active role in
conveying accurate government messages
so that the community, especially the HKBP
congregation, will know the real and
constructive information and strengthen
and confirm beliefs, and eliminate
excessive fear in the community. The
church also uses existing technology, uses
internitization, internet-based services such
as Livestreaming, Youtube and semi-virtual.
In an effort to provide information so
that Covid-19 disinformation does not
occur among the public, HKBP Kebon Jeruk
voices that the congregation is not
influenced by news circulating on social
media that cannot be justified, and urges
them not to participate in spreading
unclear information. because it will add to
the panic.
Based on these problems, researchers
are interested in conducting research with
the title "Audience Reception Analysis of
Prokes Messages Through Sermons" with
the aim of knowing whether there is an
effect of Covid-19 information messages
205 | Analysis of Audience Reception on Process Message Through Preaching
delivered through Sermons at HKBP Kebon
Jeruk on the behavior of the congregation
regarding the messages heard and
received.
METHODS
This study used qualitative research
methods. Qualitative research method is a
research used to examine natural objects
where the researcher is the key instrument,
data collection techniques are combined,
data analysis is inductive, and qualitative
research results emphasize meaning rather
than generalization (Sugiyono, 2014).
Data collection techniques were carried
out by interview, observation and
documentation. The author interviewed all
congregations from all walks of life who
heard the message of the Sermon through
the HKBP Kebon Jeruk Youtube channel.
While the observation was carried out by
observing the behavior of the HKBP Kebon
Jeruk congregation, then the
documentation data collection was carried
out from the Youtube channel team and the
response of the congregation who
attended worship.
After being searched and collected, the
journals are sorted by year of publication.
Journals used as references have
standardization, which is a maximum of 10
years after the journal is published.
RESULTS AND DISCUSSION
HKBP kebon Jeruk is a religious
institution located in West Jakarta, precisely
on Jl. Raya Puri Kembangan No. 35 Kebon
Jeruk. This church has been established for
35 years, and consists of 1165 Heads of
Families, consisting of 927 souls of fathers,
1069 souls of mothers and 920 souls of
youth and young women, as well as 291
souls of youth and 597 children. From the
number of existing congregations and
domiciled in several different places, the
backgrounds are also different. The
congregation is divided into 10 service
areas according to the distance, place and
location of each. The HKBP Kebon Jeruk
Church is served by 4 Pastors whose daily
duties are to serve/counsel with the
congregation, both individually and in
groups.
During the pandemic, this worship
group is still carried out using the Zoom
application, where during the service there
is also interaction between the
congregation as the communicant and the
pastor as the communicator. The presence
of all congregations based on region in
group worship is a subject in this study,
where their presence through the Zoom
application is proof of their seriousness in
attending worship.
To more clearly understand the
individuals associated with the subject of
this study, the researchers will describe the
characteristics of these individuals in the
description below. Referring to Stuart Hall's
reception analysis concept, the
presentation of data regarding the
background of the research subject is used
to understand the perceptions or thoughts
of research sources, so that they can
understand their position when
encoding/decoding (Savitri, 2020); (Jamali,
2008). This characteristic analysis includes
frameworks of knowledge, relations of
production, technical infrastructure, as well
as social, cultural and economic status,
Ronny Simorangkir
| 206
both in terms of communicators and
communicants (Xiang, 2018) (Joshbersin,
2020).
After getting the results of the
encoding-decoding analysis and the
position of receiving the text (meaning) of
the Pastor's message to the congregation,
the next step is to discuss or interpret the
results of the meaning of the message
associated with the characteristics of the
resource person. In worship in a pandemic
situation, which actually causes limitations
and unrest, the meaning of the message is
included in the category of acceptance of
negotiations. Where the congregation does
not agree and is enthusiastic but can
understand and accept why online group
worship must also be carried out
(Hishamuddin, 2010).
Stuart Hall in his theory states that there
are three positions of meaning from the
decoding process. The first position of
meaning is the dominant-hegemonic
position. in this position the intended
audience has the same meaning as the
message producer without any change in
the message content, so that the response
given by the audience is in accordance with
what is expected by the message producer.
In this case the message producer has
control over the audience, then the second
position of meaning is the negotiated
position. In this position, the majority of the
audience is able to capture the message
that is given dominantly, but this audience
does not fully agree with all the messages
given by the message producers, the
audience will choose which ones they think
are appropriate and which ones are not in
accordance with the rules of culture,
ideology, and knowledge they have.
believe. The decoding process in this
negotiating position contains elements of
adaptive and opposition. The last position,
namely the oppositional position. In this
position the audience captures the content
of the message given by the message
producer, but critical audiences will
completely reject and disagree with the
content of the message given by the
message producer and have their own
arguments on the topic. This audience will
tend to refuse to be influenced by a more
dominant ideology because it is not in
accordance with the ideology they believe
in. Of the three positions of meaning, the
informant interprets the contents of the
Prokes message conveyed through the
Sermon in Worship at HKBP Kebon Jeruk,
West Jakarta, in a dominant -hegemonic
position.
CONCLUSIONS
The encoding-decoding process for the
pro-health message from the Preacher and
the Congregation during the Covid-19
pandemic, almost all messages conveyed
by the communicator were not conveyed
and instead were interpreted differently by
the communicant, in this case the
congregation. Distortion of the meaning of
the message received by the communicant
is caused by the delivery method and the
delivery limit space that uses media that are
often disturbed and the differences in
characteristics and background of the
communicant who have not fully
understood the use of electronics fluently,
so that there is often ambiguity in the
meaning of messages.
207 | Analysis of Audience Reception on Process Message Through Preaching
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© 2022 by the authors. Submitted
for possible open access publication
under the terms and conditions of the Creative
Commons Attribution (CC BY SA) license
(https://creativecommons.org/licenses/by-sa/4.0/).