JRSSEM 2022, Vol. 02, No. 2, 203 – 207

E-ISSN: 2807 - 6311, P-ISSN: 2807 - 6494

DOI : 10.36418/jrssem.v2i2.255 https://jrssem.publikasiindonesia.id/index.php/jrssem/index

ANALYSIS OF AUDIENCE RECEPTION ON PROCESS

MESSAGE THROUGH PREACHING

Ronny Simorangkir

Universutas Sahid Jakarta, Indonesia

e-mail: ronnysimorangkir32@gmail.com

*Correspondence: ronnysimorangkir32@gmail.com

Submitted: 02 August 2022, Revised: 22 August 2022, Accepted: 19 September 2022

Abstract. The Covid-19 pandemic that occurred in the midst of the era of information technology

development made the dissemination of information occur significantly everywhere, one of which

was messages about prokes through sermons. This study used qualitative research methods, while

the data collection techniques were carried out by interviews, observations and documentation.

The results of the study show that the Prokes message from the Preacher and Congregation during

the Covid-19 pandemic, it turns out that almost all messages conveyed by the communicator are

not conveyed and are actually interpreted differently by the communicant, in this case the

congregation. Distortion of the meaning of the message received by the communicant is due to

the way of delivery and the delivery limit space using the media which is often disturbed and the

differences in the characteristics and background of the communicant who have not fully

understood the use of electronics fluently, so that there is often ambiguity in the meaning of the

message.

Keywords: audience reception; prokes; sermon; HKBP.

Ronny Simorangkir

| 204

DOI : 10.36418/jrssem.v2i2.255 https://jrssem.publikasiindonesia.id/index.php/jrssem/index

INTRODUCTION

Communication between humans

when the Covid-19 pandemic hit the world,

made many changes in the order of life in

the midst of society, nation, state and

church. It is still clear in our memories, at

the beginning of the pandemic, ignorance,

anxiety, stuttering, and unpreparedness

had dominated body and soul. But over

time, we begin to adapt to change

(Christiany, 2020).

From the end of 2019 to the beginning

of 2021 the Ministry of Communication and

Information received 147 issues that led

people to misleading fears about the

corona virus (Covid - 19). There are 86

disinformation issues, the rest are classified

as hoaxes. The most information is about

the origin of the virus, then how to prevent

it and how to treat it. Misleading

information is widely spread on social

media, such as WhatsApp, Facebook, and

Instagram (Lidwina, 2020).

In the reception analysis, it is stated

that every individual who receives the news

text or hears the news will understand and

interpret it according to their respective

social, cultural, and subjective experiences.

Differences in status and economic

background, education, community in the

midst of each individual's life, affect the

way they understand and interpret every

news that comes to the Covid-19 Virus

(Fadhel, 2018).

Messages spread on social media

change a lot of people's behavior in the

middle of the world, because of the fear it

creates and unsettles the community.

Changes in behavior in the community, the

influence of message content, regarding

the Covid-19 virus from the media gave

birth to a new habit in the order of people's

lives, such as the new habit of always

washing hands with soap, using masks, and

paying attention to the intake of foods that

are high in vitamins, such as fruits, as well

as increasing people's desire to keep

exercising diligently to increase body

immunity (Ginting, 2020).

The amount of information circulating

among the public, many of which are

hoaxes, adds to the fear in the midst of

public life. For this reason, public service

advertisements are needed in conveying

information regarding the dissemination of

information. The HKBP Kebon Jeruk Church

is also called to play an active role in

conveying accurate government messages

so that the community, especially the HKBP

congregation, will know the real and

constructive information and strengthen

and confirm beliefs, and eliminate

excessive fear in the community. The

church also uses existing technology, uses

internitization, internet-based services such

as Livestreaming, Youtube and semi-virtual.

In an effort to provide information so

that Covid-19 disinformation does not

occur among the public, HKBP Kebon Jeruk

voices that the congregation is not

influenced by news circulating on social

media that cannot be justified, and urges

them not to participate in spreading

unclear information. because it will add to

the panic.

Based on these problems, researchers

are interested in conducting research with

the title "Audience Reception Analysis of

Prokes Messages Through Sermons" with

the aim of knowing whether there is an

effect of Covid-19 information messages

205 | Analysis of Audience Reception on Process Message Through Preaching

delivered through Sermons at HKBP Kebon

Jeruk on the behavior of the congregation

regarding the messages heard and

received.

METHODS

This study used qualitative research

methods. Qualitative research method is a

research used to examine natural objects

where the researcher is the key instrument,

data collection techniques are combined,

data analysis is inductive, and qualitative

research results emphasize meaning rather

than generalization (Sugiyono, 2014).

Data collection techniques were carried

out by interview, observation and

documentation. The author interviewed all

congregations from all walks of life who

heard the message of the Sermon through

the HKBP Kebon Jeruk Youtube channel.

While the observation was carried out by

observing the behavior of the HKBP Kebon

Jeruk congregation, then the

documentation data collection was carried

out from the Youtube channel team and the

response of the congregation who

attended worship.

After being searched and collected, the

journals are sorted by year of publication.

Journals used as references have

standardization, which is a maximum of 10

years after the journal is published.

RESULTS AND DISCUSSION

HKBP kebon Jeruk is a religious

institution located in West Jakarta, precisely

on Jl. Raya Puri Kembangan No. 35 Kebon

Jeruk. This church has been established for

35 years, and consists of 1165 Heads of

Families, consisting of 927 souls of fathers,

1069 souls of mothers and 920 souls of

youth and young women, as well as 291

souls of youth and 597 children. From the

number of existing congregations and

domiciled in several different places, the

backgrounds are also different. The

congregation is divided into 10 service

areas according to the distance, place and

location of each. The HKBP Kebon Jeruk

Church is served by 4 Pastors whose daily

duties are to serve/counsel with the

congregation, both individually and in

groups.

During the pandemic, this worship

group is still carried out using the Zoom

application, where during the service there

is also interaction between the

congregation as the communicant and the

pastor as the communicator. The presence

of all congregations based on region in

group worship is a subject in this study,

where their presence through the Zoom

application is proof of their seriousness in

attending worship.

To more clearly understand the

individuals associated with the subject of

this study, the researchers will describe the

characteristics of these individuals in the

description below. Referring to Stuart Hall's

reception analysis concept, the

presentation of data regarding the

background of the research subject is used

to understand the perceptions or thoughts

of research sources, so that they can

understand their position when

encoding/decoding (Savitri, 2020); (Jamali,

2008). This characteristic analysis includes

frameworks of knowledge, relations of

production, technical infrastructure, as well

as social, cultural and economic status,

Ronny Simorangkir

| 206

both in terms of communicators and

communicants (Xiang, 2018) (Joshbersin,

2020).

After getting the results of the

encoding-decoding analysis and the

position of receiving the text (meaning) of

the Pastor's message to the congregation,

the next step is to discuss or interpret the

results of the meaning of the message

associated with the characteristics of the

resource person. In worship in a pandemic

situation, which actually causes limitations

and unrest, the meaning of the message is

included in the category of acceptance of

negotiations. Where the congregation does

not agree and is enthusiastic but can

understand and accept why online group

worship must also be carried out

(Hishamuddin, 2010).

Stuart Hall in his theory states that there

are three positions of meaning from the

decoding process. The first position of

meaning is the dominant-hegemonic

position. in this position the intended

audience has the same meaning as the

message producer without any change in

the message content, so that the response

given by the audience is in accordance with

what is expected by the message producer.

In this case the message producer has

control over the audience, then the second

position of meaning is the negotiated

position. In this position, the majority of the

audience is able to capture the message

that is given dominantly, but this audience

does not fully agree with all the messages

given by the message producers, the

audience will choose which ones they think

are appropriate and which ones are not in

accordance with the rules of culture,

ideology, and knowledge they have.

believe. The decoding process in this

negotiating position contains elements of

adaptive and opposition. The last position,

namely the oppositional position. In this

position the audience captures the content

of the message given by the message

producer, but critical audiences will

completely reject and disagree with the

content of the message given by the

message producer and have their own

arguments on the topic. This audience will

tend to refuse to be influenced by a more

dominant ideology because it is not in

accordance with the ideology they believe

in. Of the three positions of meaning, the

informant interprets the contents of the

Prokes message conveyed through the

Sermon in Worship at HKBP Kebon Jeruk,

West Jakarta, in a dominant -hegemonic

position.

CONCLUSIONS

The encoding-decoding process for the

pro-health message from the Preacher and

the Congregation during the Covid-19

pandemic, almost all messages conveyed

by the communicator were not conveyed

and instead were interpreted differently by

the communicant, in this case the

congregation. Distortion of the meaning of

the message received by the communicant

is caused by the delivery method and the

delivery limit space that uses media that are

often disturbed and the differences in

characteristics and background of the

communicant who have not fully

understood the use of electronics fluently,

so that there is often ambiguity in the

meaning of messages.

207 | Analysis of Audience Reception on Process Message Through Preaching 
 
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© 2022 by the authors. Submitted  
for possible open access publication  
under  the  terms  and  conditions  of  the  Creative 
Commons  Attribution  (CC  BY  SA)  license 
(https://creativecommons.org/licenses/by-sa/4.0/). 
 