236 | Exploration of Digital Marketing Strategy for New Market Acquisition in The Family
Company PT. Agro Komoditi Lestari
you talk about strategic marketing for
market exploration, focus first on cost
leadership. or differentiation after
that, we will determine if
differentiation is, for example, black te
With anti-virus content, it's still a
niche market, not people, right, people
are increasingly aware of the
importance of health drugs. Son, if it's
a strategic niche, you can use
differentiation because there are no
competitors. Still, if you have a lot of
competitors, you have to provide a
product or service that has the lowest
cost, so you can get the maximum
profit possible. So you have to reset
periodically, ask for feedback. (MT-
SM-D-11-D6)
"Digital marketing. If you have a
business and want to get into digital
marketing, the first fundamental step
is to create your website. That's the
first step. So you have to have your
website, if you want B to C, you want
B to B, there's no problem, you have to
create your website because the
website is like our main digital home,
it's a website. Now, after you have
your website, you have to optimize the
website in the second step. You can
use SEO, which stands for Search
Engine Optimization. So, for example,
if someone searches for black tea on
Google, your website will be on page
one, so it's easy for buyers to find it.
That's a fundamental step for digital
marketing. You make your website,
especially B to B, you have to have
your website, all of them, want
personal companies, want only one
person, want corporate for decades.
Say you have to have your website,
and then the website is optimized in
SEO, so when people search on
Google, black tea or any black tea
distributor is related to black tea, the
father's business found, it uses SEO.
You can also use SEM, so there is SEO,
and there is SEM. SEM is Search Engine
Marketing or Google Ads. So if it's SEO
organically, if it's SEM, we just pay
Google. So by using SEM or Google
Ads, we just pay to Google, now with
Google, your father is raised to the
other page. So if you use SEM, it will
be much faster because you just have
to pay, just pay to Google, ads on
Google, Google Ads, to use SEO and
SEM. If SEO is organic, you don't pay
to Google, but you make articles. You
blog so that your website is seen as
good by Google because your website
is always updated with original and
quality articles. It Will be raised on the
same page as Google. That's SEO;
organically, you don't pay to Google.
So, if you want to go fast, you use
Google Ads, you have to pay Google,
your website will go up to page one,
according to the keywords you are
aiming for, for example, what
keywords do you want to go to, for
example, if people type black tea, then
your website that goes up." (AD-SM-F-
11-E4)
Interviews in this study were also
conducted with Representative Buyers from
PT. Agro Komoditi Lestari, Anthony
Kuswanto regarding marketing strategies
to enter the new niche market got the
results that the first thing is to prepare the
website, try to have a team that takes care